Carly Wujcik

Director of Sales & Marketing

"The secret to marketing success? You've got to be willing to do what everyone else isn't. Like, look down when everyone else is looking up."

Marketing folks tend to be either all strategic or all creative. They either get pumped up about ROI and measurement—or stirred up about color and font. Carly rocks at both, which is annoying because that makes the rest of us look like slackers. But we try not to hate her because she's brilliant. Carly has led Oneupweb's marketing department since 2007. Working closely with design, sales and public relations, she's created and implemented strategies that have increased internal sales leads by more than 180% in just one year. She helped launch Oneupweb's online media planning and placement service. And her expertise in behavioral targeting, dayparting and the analysis of customer demographics helps national enterprise clients lower lead acquisition costs and reap big returns. Carly received a B.A.A. from a premier entrepreneurship program, and has prior career experience in sales and marketing in both the business-to-business and business-to-consumer industries. So let's get this straight. Carly's smart, strategic, creative, gets results—and everybody loves her? She must keep a dog-eared copy of How to Win Friends and Influence People in her back pocket for quick reference.