Founder & CEO
As Oneupweb's Founder and CEO, Lisa Wehr has been propelling the company to new heights and through uncharted territories since its inception in 1996. Her guiding philosophy is simple: Be Humble, Be Honest, Be Professional—and do whatever it takes to keep clients on the forefront of digital marketing success. Be it implementing new services, creating technologies where none exist or taking an unconventional approach to client communications.
With Lisa's guiding philosophy as the impetus for every business decision, the company has experienced the kind of growth and success many entrepreneurs only dream about, increasing revenue year-over-year, for more than a decade. Getting her start with her own web design firm in 1995, she was designing and optimizing websites before Google was in existence. Beyond being one of the most recognized authorities on search engine marketing, her pioneering work and on-going technological developments continue to set standards in digital marketing.
Director of Operations
Give Tim a few minutes and he'll give you a better, more efficient way of doing business. Since 2003, Tim's been indispensable in carrying out Oneupweb's strategic vision and driving the company's exponential growth. He oversees all departments and manages day-to-day operations—handling everything from employee concerns to client-side technology issues. He assisted with the design and development of PodTractor™, Oneupweb's enterprise podcast tracking technology, and helped invent industry-leading tools in click fraud detection, trademark monitoring, ad testing and keyword permutation.
Prior to Oneupweb, Tim served as senior web content developer for a well-known software development company. Ask him what he believes and he'll tell you: "There is no challenge you can't overcome." In his spare time, he coaches his sons in youth soccer and Little League baseball, exercises his DIY gene by tinkering around the house and is an avid reader and news junkie. Tim holds a B.A. in English from Michigan State University.
Director of Sales & Marketing
Marketing professionals tend to be either strategic or creative. They get pumped up about ROI and measurement—or stirred up about color and font. Carly is equally excited by both. Carly has led Oneupweb's marketing department since 2007. Working closely with design, sales and public relations, she's created and implemented strategies that have increased internal sales leads by more than 180% in just one year. She helped launch Oneupweb's online media planning and placement service. And her expertise in behavioral targeting, dayparting and the analysis of customer demographics helps national enterprise clients lower lead acquisition costs and reap big returns.
Carly received a B.A.A. from Central Michigan University’s premier entrepreneurship program, and has prior career experience in sales and marketing in both the B2B and B2C industries. While away from work, Carly takes full advantage of northern Michigan living by boating on the bay with her family.
Cat leads the creative team on every project from conception to completion. Regardless if the project in front of her is a branding initiative, national campaign or an experiential event, Cat likes to keep user experience and strategy at the core. She has a great eye and creative gift, and it’s no wonder her work here and at previous agencies has scored national and international awards. But her focus is always on creating art for commerce that engages audiences with action-oriented messaging that improves clients’ ROI.
Cat has developed strategies and led creative initiatives for boutique retailers and Fortune 100 companies including Whirlpool, Jenn-Air, Expedia, Kitchen-Aid, Best Buy and Lowe’s. In her free time, she is a college instructor in visual communications, an accomplished Ironman competitor, avid marathon runner and a lifelong artist. She holds a B.A. in Comparative Literature from the University of Michigan.
Director of Human Resources
Anne is responsible for managing benefits, recruitment, compensation and staffing at Oneupweb. She implemented a yearly appraisal system for all employees as well as a 30- and 90-day "check-in" for new hires—ensuring seamless transitions into the company. Anne believes that it’s one’s passion that drives growth and success. That it resonates from within and fosters great ideas and contributions. Passion => Drive => Success.
She holds a B.A. in Business Administration from Ferris State University and is a big believer in career development and the power of continued education. She’s also lectured on how social media is changing recruitment and modern-day job hunting. On the weekends Anne enjoys cross-country skiing, but once the snow melts you’ll find her on the country roads cycling for miles and enjoying the beauty that is northern Michigan.
Director of Systems & Technology
Bill is bleeding-edge tech talent with a serious old-school background. That is to say, he’s been working on computers since the Commodore 64, coding in BASIC and storing data on floppy disks defined the early ‘80s desktop revolution. The kind of knowledge you gain growing up with technology is invaluable, and it serves as his foundation for tackling the computers and smartphones he expertly does now for Oneupweb. It also helps that he’s a highly trained U.S. Army veteran.
In between the military and Oneupweb, Bill spent 17 years leading IT teams and providing support for General Motors and some of the nation’s most recognizable companies. And somewhere in the midst of it all he found time to become a Microsoft Certified Professional, a Certified Novell Administrator and a plethora of other titles and certifications too long to list. When Bill’s not doing something “tech,” he’s hiking, backpacking, rock climbing, kayaking, camping in all four seasons or volunteering as a 4-H Outdoor Adventure Challenge Leader.