Paid Media

More Than a Flashy Ad

We’ve come a long way since 1990s-era banner ads. Today’s paid media advertising is data-driven, targeted, controlled…

And ubiquitous.

Paid ads appear when you use Google, Bing, YouTube or your social media. They’re nesting among editorial content on the sites of major media outlets like Forbes and BuzzFeed.

Here at Oneupweb, we’ve been managing paid media campaigns for nearly 20 years, and even the least sophisticated campaigns benefit from our certified paid media specialists’ expertise in analytics, keyword research and bid management.

Whether you’re looking to launch a new campaign in Google AdWords, promote a new white paper to prospects via LinkedIn, or serve display ads to your email subscribers using CRM retargeting, we can help.

  • Paid Search (e.g., Google AdWords, Bing Ads)
  • Search-based comparison shopping (Google Product Listing Ads, Bing Product Ads)
  • Display Advertising
  • Retargeting

Paid Media in the SERP: Objective. Tactical. Paid Search.

Paid search connects you with potential customers actively searching for your brand or one of your services or products. We strongly recommend paid search to be a part of an integrated search marketing strategy for all brands.

Our paid media teams build, manage and optimize campaigns for both B2C and B2B clients. Account planners and business intelligence analysts join the conversation to help frame and determine strategy, including which keywords are most valuable to your business and how to structure the campaign accordingly.

But we don’t stop there. Over the course of our engagement, we optimize campaigns with supplemental services like A/B landing page and ad copy testing to ensure efficiency and effectiveness.

Polaris > See the project

Search-Based Comparison Shopping: Window Shopping on the SERP

Google Product Listing Ads and Bing Product Ads are great advertising formats for e-commerce retailers. Generated in search engine results, these ads display photos and descriptions of your brand’s merchandise alongside photos and descriptions of similarly priced items from competitors.

Because this information is displayed before the user clicks on the ad, advertisers can market to customers without having to pay for comparison shopping clicks.

In addition to their cost efficiencies, these ad buys are effective. In 2013, the average click-through rate for PLAs was 47% higher than that of Google pay-per-click text ads.

Get in touch with us to learn more about how we can drive new e-commerce revenue and deliver ROI.

Display Advertising: Static Design or Rich Media—We Can Do It

Looking to introduce your brand to potential customers at the top of the funnel?

We help you determine the best distribution for display ads, whether across a wide-ranging ad network, individual publishers, or via targeted social media networks like Facebook or Pandora. While most display ads are static images, rich media HTML5 and Flash are also options.

At Oneupweb, certified paid media teams handle every aspect of display advertising campaigns, from initial media planning to campaign management and analytics.

Need creative? No problem. Our award-winning graphic designers are ready to help—just visit our Creative Services section for more information.

True Value > See the project

Retargeting: Return Visitor—Return On Investment

Whether you’re serving ads to visitors who didn’t convert the first time or targeting a specific segment of prospects or customers within your CRM database, retargeting drives your audience back into your sales funnel.

Because of the highly qualified nature of these visitors, retargeting has the opportunity to revolutionize your business and it might mean the difference between average and exceptional paid media campaign performance.

Our retargeting services include:

  • Retargeting
  • Dynamic Retargeting
  • CRM Retargeting

At the outset of any retargeting campaign, we work with you to identify objectives and determine the best approach. But the success of any retargeting campaign is especially dependent on ad creative, so we offer creative consultation in addition to a full range of design services to make sure your ads are relevant and effective.

Prospect Targeting: Laser-Guided Advertising

Prospect targeting serves extremely relevant display ads to highly qualified prospects identified based on their online behavior.

Whether you’re looking to drive more qualified leads online or increase new customer acquisition, prospect targeting is a viable solution for B2C and B2B brands alike. And because prospect targeting is data-driven, relying on online behavioral data to create “look-alike” audiences, our certified paid media teams continually optimize these campaigns for maximum performance and ROI.

We run prospect targeting campaigns across a variety of networks and publishers, including popular social media sites like Facebook and Twitter.

Since ads are served to a highly qualified audience, ad creative is especially important. Oneupweb offers a full array of design services to make sure your brand gets the most of its investment in prospect targeting.

Pet Supplies Plus

Here’s What We Can Do for You


Paid Media Marketing & PPC

We’ve come a long way since 1990s-era banner ads. Today’s paid media advertising is data-driven, targeted, controlled…

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Content Marketing & SEO

Digital marketing is all about storytelling. And for us, our story truly begins in content marketing and SEO.

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Web Design & Development

Whether you’re interested in a full website redesign, an e-commerce store or something else, our graphic designers and web developers are ready to help.

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Creative Services

From visual design to identity & branding, audio & video to rich media & motion graphics—we have the talent, the expertise and the drive to deliver.

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Research & Strategy

Research and strategy are at the core of every service we offer. Research gives us knowledge. Strategy harnesses its insight.

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Inbound Marketing

Enter inbound marketing—a personalized, content-centric, data-driven approach to nurturing leads and converting them into long-lasting and loyal customers.

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Digital Brand Consulting

If you’re unsure about your strategy direction, or you’re looking for some objective expert advice about your digital marketing brand, call us.

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Social Media

Drive engagement. Increase brand awareness. Humanize your business. Share. Interact. Sell. Generate leads. It’s all possible with social media.

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Want Results?

Oneupweb is an independent, full-service digital marketing agency. We elevate brands online, raise the ceiling on conversion rates and relentlessly surpass client expectations. How do we do it? By having an unmatched foundation of technical know-how, a creative culture of problem solving and by being a machine so well-oiled it’s almost cheating to unleash us. Let’s shake hands.

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