Oneupweb digital | Be Relentless » Press Releases

“The Next Martha Stewart”, Katie Brown, Entertains on Oneupweb’s Latest Be Relentless™ Podcast

Oneupweb — Wed, 18 Aug 2010 14:05:30 +0000

(TRAVERSE CITY, MI) – Creative, ambitious and now renowned entrepreneur, Katie Brown knows that it takes a tough cookie to be successful. Brown has shared her determination on Oprah, The Today Show and most recently on Oneupweb’s latest episode of “Be Relentless: Business Success Against the Odds”.

“Katie is a real achiever,” says Oneupweb Director of Marketing, Carly Wujcik. “And her wild story of success is one we’re proud to share.”

Digital marketing agency Oneupweb created their monthly podcast series, “Be Relentless: Business Success Against the Odds” to highlight Michigan business achievers and motivate aspiring entrepreneurs, business owners and professionals.

In this episode, Brown explains her whirl-wind ascent from starving actress to “The Next Martha Stewart”. It’s an inspiring journey you don’t want to miss. From a home goods line at Meijer to various best-selling how-to books, a television series on Lifetime, and a show on PBS—Katie shows no signs of slowing down.

“Put one foot in front of the other, plug your nose, close your eyes and just go for it,” advises Brown. “And do what seems hardest and what you love the most.”

What will Brown craft up next? Listen and subscribe to Oneupweb’s Be Relentless™ podcast series on iTunes to find out.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.

About the Podcast
“Be Relentless” is Oneupweb’s tagline, lifestyle and now, part of the title of their newest podcast series. Each month, Oneupweb will profile the ups and downs, do’s and don’ts and mesmeric life of one of Michigan’s most exemplary business leaders–someone who has relentlessly pursued and found success against the odds. The goal of the series is to provide people with uplifting chronicles of those who’ve succeeded despite the odds—and to show them that it can be done. To access the podcast series, visit iTunes.

Oneupweb’s Latest White Paper Tells Marketers What They Need to Know About Facebook’s Open Graph

Oneupweb — Wed, 11 Aug 2010 13:14:00 +0000

August 11, 2010 (TRAVERSE CITY, MI) – Do you understand the dynamics of Facebook’s Open Graph, and how it will forever alter SEO? Digital marketing innovator, Oneupweb has released their latest white paper, The Facebook Fallacy: Open Graph = Google Killer, that clearly explains the importance of the social network’s search platform and how it effects marketers, users, competitors and even the power of Google.

“Facebook is brilliant and it’s only becoming smarter,” says Oneupweb Founder and CEO, Lisa Wehr. “Its new Open Graph platform can seem overwhelming, but we’ve managed to simplify it for the convenience of marketers.”

No matter how much you distill it, you can’t ignore the magnitude of opportunity this presents to marketers. Facebook’s new Open Graph platform is a major change for the World Wide Web—such a change that it threatens the almighty, Google. Facebook’s Open Graph sets a new level of demographic targeting that is organized around consumer social profiles—providing marketers an unprecedented advertising platform. In essence Facebook has now introduced search into its network, ultimately supplying marketers with more outlets, more consumer traffic and more detailed consumer demographics.

More than 46% of social network users are connecting through Facebook, accounting for more than 175 million Facebook visitors per day. And, Open Graph has just made these consumer numbers even more valuable for businesses.

Oneupweb highlights the marketing value of Open Graph:

Brands, products and services can be shared, reviewed and recommended on any Open Graph enabled website (Facebook is able to connect beyond its network)
Over 1.5 million pieces of content are shared each day on the Open Graph platform
Volume of search queries on Facebook rocketed 10% in February 2010 compared to search queries in February 2009

“Remember Google is not just about search, and Facebook is not just about friends [social networking],” reminds Wehr. “Both are concerned about making money and they do this by selling advertising space to marketers. Now as Facebook introduces search, on top of providing more traffic and better consumer demographics, the social network may out perform Google. This makes it imperative for marketers to become familiar with Open Graph.”

To download a copy of The Facebook Fallacy: Open Graph = Google Killer, visit OneUpWeb.com. For more information on Oneupweb’s services and studies, email info@oneupweb.com or call toll free 877-568-7477.

Oneupweb CEO Reveals Who’s Really Behind Her Seventh B-to-B Who’s Who Nomination

Oneupweb — Thu, 29 Jul 2010 12:32:51 +0000

(TRAVERSE CITY, MI) – BtoB Magazine has highlighted Oneupweb CEO, Lisa Wehr as a leader and innovator in search marketing for seven years in a row. The BtoB judges have recognized Wehr’s innovation and achievements for 2010; two B2B Awards of Excellence from the Business Marketing Association and Best in Show honors at the BMA Tower Awards. But according to Wehr something else accounts for making her a major “who” in the marketing world.

“Being featured in B-to-B Who’s Who for the seventh time is amazing,” says Wehr. “And I wouldn’t have received this honor without my determined staff who keep Oneupweb thriving year-after-year. They’re really the ones who are behind the B-to-B Who’s Who.”

The B-to-B Who’s Who is an annual salute that honors key thought leaders, movers and shakers across a broad spectrum of the marketing industry. This year’s list recognizes top business-to-business marketing executives in nine categories. Wehr is the only woman to receive a 2010 B-to-B Who’s Who for search marketing—another element that sets the innovative digital marketing agency apart from competitors.

And it’s paying off. Oneupweb has welcomed several new clients this year and continues to retain several national accounts.

“2010 has been a year of growth, thanks to my hard working team,” says Wehr. “Here at Oneupweb we have a work hard, play hard mantra, so I surprised my staff with tickets to a Chicago Cubs game.”

Wehr explains she has always been appreciative of her staff, which is why this summer she arranged for each of her employees to enjoy a day at Wrigley Field. Oneupweb is a spirited team (no, not baseball) “who” have helped Wehr win a B-to-B Who’s Who honor once again!

To find out more about Oneupweb, visit OneUpWeb.com.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.

Oneupweb Wins Two International BMA B2 Awards

Oneupweb — Wed, 23 Jun 2010 14:03:48 +0000

(TRAVERSE CITY, MI) – A rocket and a motor home. One lifted off into virtual space, the other drove around the state of Michigan. Both spelled success for Oneupweb as the Business Marketing Association honored them with B2 Awards of excellence.

“These two campaigns were completely different. One highlighted our abilities with augmented reality while the other was about giving back and sharing our talents with those around us,” says Oneupweb Founder and CEO Lisa Wehr. “However, they were both uniquely Oneupweb.”

For the One for the Road: Operation Michigan tour, Oneupweb employees hopped in a motor home and drove around the state, offering free digital marketing consultations to any business professional that met them along the way. Simply because it’s what they could do to help other Michigan businesses succeed in the down economy.

The StraightUp Rocket was an augmented reality campaign that did just as it implied–it launched a virtual rocket into space. Oneupweb was one of the first agencies that works with mid-size businesses to embrace augmented reality, and according to the BMA B2 Awards, it paid off.

The B2 Awards recognize the work business marketers and agencies do “2” engage employees, sales forces, channel partners, government and, sometimes, even consumers. Hundreds of companies from around the nation took part in the awards competition this year.

“We’re thrilled to be honored by the BMA with two B2 Awards of Excellence,” says Wehr. “We’re already working on some outstanding campaigns that we hope to enter next year.”

To find out what Oneupweb is up to next, visit OneUpWeb.com.

Oneupweb Hosts Sandwich Making-Philosopher of Zingerman’s

Oneupweb — Wed, 16 Jun 2010 13:57:12 +0000

(TRAVERSE CITY, MI) – A driven entrepreneur and leader of growth, Ari Weinzweig lives by the Be Relentless™ mantra. And in Oneupweb’s latest podcast episode he explains how he invests this mantra in the Zingerman’s culture and still keeps his cool.

“Ari Weinzweig is enthusiastic and dedicated. It’s no wonder he was able to grow his small deli into eight thriving family businesses,” says Oneupweb CEO and Founder Lisa Wehr. “His philosophy is to live life through a happy business; one you integrate personal passions into. It’s the strong messages like his that contribute inspiration to our Be Relentless™ podcast series.”

Oneupweb’s monthly podcast series, “Be Relentless: Business Success Against the Odds” illustrates the challenges and sacrifices of Michigan’s elite entrepreneurs, business owners and professionals.

In the latest episode, co-founder of Zingerman’s Delicatessen, Weinzweig, explains his method of structuring business visions. He sets goals in stone to prevent gray areas that make decision making stressful. When obstacles arise, Weinzweig remains rational and faces reality by filtering what’s most important.

What exactly does it take to build an Ann Arbor institution? You can listen and subscribe to the podcast series on iTunes. And be sure to stay tuned for next month’s episode featuring another relentless Michigan business professional.

About the Podcast
“Be Relentless” is Oneupweb’s tagline, lifestyle and now, part of the title of their newest podcast series. Each month, Oneupweb will profile the ups and downs, do’s and don’ts and mesmeric life of one of Michigan’s most exemplary business leaders—someone who has relentlessly pursued and found success against the odds. The goal of the series is to provide people with uplifting chronicles of those who’ve succeeded despite the odds—and to show them that it can be done. To access the podcast series, visit iTunes.

Oneupweb Study Proves Your Website Can Be Your Greatest Asset—If You Know The New Rules Of Usability

Oneupweb — Wed, 09 Jun 2010 13:55:56 +0000

(TRAVERSE CITY, MI) — Is your website driving sales or driving them away? New findings in Oneupweb’s latest white paper, Revolutionizing Website Design: The New Rules Of Usability, reveal the new standards in website form and function and show how they directly affect sales.

“Website functionality is comprised of many complex variables,” says Oneupweb Founder and CEO, Lisa Wehr. “And we’ve managed to break down the chaos by uncovering the significant relationship between visual aesthetics, usability and sales.”

And, Oneupweb has uncovered more than the relationship between these three success factors—they’ve distilled the instrumental formula for building websites that balance them to deliver maximum return. To get that formula, Oneupweb evaluated 100 websites spanning four different industries: e-commerce, higher education, travel & hospitality, and business-to-business.

These results should concern companies:

E-commerce websites had a 45 percent task failure rate.
Out of the four industries Oneupweb analyzed, travel & hospitality sites garnered the worst user experience ratings overall.
No matter how easy a site was to navigate, without professionally presented design participants cited that they were “skeptical” of the company’s performance and reputation.

“It’s time for a wakeup call. If 45 percent of visitors are leaving your site for a competitor’s, it’s killing sales,” warns Wehr. “Redesigning your website is no longer a matter of deciding whether or not to have a face lift, this is open heart surgery for your business. And our proprietary formula can help companies determine if their website is hurting their sales, before they lose customers.”

To download a copy of Revolutionizing Website Design: The New Rules Of Usability, visit OneUpWeb.com . For more information on Oneupweb’s services and studies, email info@oneupweb.com or call toll free, 877.568.7477.

Oneupweb Ups Safety for Traverse City Children

Oneupweb — Tue, 08 Jun 2010 20:50:19 +0000

(TRAVERSE CITY, MI)—Walking, biking and kayaking means no weekly gas expenses. So, Oneupweb is taking Smart Commute Week a step further—pooling the money they save on gas and doing their part to keep Traverse City’s tiniest commuters safe on their bikes.

“Smart Commute Week helps spread an eco-friendly message in Traverse City and promotes physical activity,” says Oneupweb Founder and CEO Lisa Wehr. “It’s definitely an event we enjoy participating in, and this year we’re eager to do more. We want to aid in safety awareness, which led us to the idea of donating children’s bike helmets to the TART Trail.”

The TART Trail organizes and hosts numerous safety events, during which they urge helmet use. With the donation from Oneupweb, the TART Trail will be able to handout helmets to children in need. In addition to the donations from the Oneupweb staff, Wehr will personally match the total amount raised by the company—providing more safety for more children.

This Friday, June 11, Oneupweb will present its donation to the TART Trail during the Commuter Cup Challenge Awards. This event will be held at The River TC at the Clinch Park Zoo on 201 E. Grandview Parkway and will begin at 8:00 a.m.

To find out more, contact Hillary Burns at 231.922.9977 ext. 148 or email hburns@Oneupweb.com.

Oneupweb Shows Marketing Execs They Don’t Have To Be Big To Be Brilliant

Oneupweb — Thu, 27 May 2010 13:59:56 +0000

(TRAVERSE CITY, MI) – A cootie-catcher that predicts the success of marketing campaigns—a true groundbreaking technology…or no?

“We decided it was time to take a different approach to reach our target audience,” laughs Oneupweb CEO and Founder, Lisa Wehr. “Oneupweb exists to help marketers make smart digital marketing decisions. And we wanted to make sure that message, the true value of our business, rang loud and clear with our audience.”

So why a fake product launch? As Wehr explains, marketers face countless issues—short job tenures, high stress and competitive atmospheres.

“We thought, wouldn’t it be great if we came up with a creative campaign that conveyed how Oneupweb helps resolve those concerns? And, at the same time demonstrated our scope of services and proved that clever, effective campaigns aren’t just for the big brands? That’s how we came up with the Orno,” Wehr admits.

So what, exactly, was the Orno? As Wehr goes on to reveal, it was a program where individuals could submit their marketing campaign ideas and find out the probability of success before the campaigns ever launched. Appearing to be a groundbreaking new technology, it lured in hundreds of visitors—and most importantly, marketing executives.

“The Orno’s purpose was to inspire and exemplify the power of a well-executed digital marketing campaign. And to show marketers that while new campaigns and mediums can seem risky, we’re professionals with a great success record, and we’re here to ensure they make the best decisions possible to grow their business,” says Wehr. “The advances we’ve seen in the digital space have opened unprecedented opportunity, especially for mid-size companies. We’re absolutely committed to making sure those businesses know that they no longer have to be the big brand to have brilliant marketing campaigns; they just have to find an agency that’s relentlessly committed to their success. They’ll find that at Oneupweb.”

The Orno Campaign exceeded Oneupweb’s initial goal and encouraged hundreds of prospects to view them as the creative agency that approaches marketing challenges in unique and successful ways.

And don’t worry about people feeling duped. A bonus for those who completed the campaign included an automatic entry to win an iPad, which was awarded to one lucky marketer on May 7.

What will Oneupweb be up to next? Find out at OneUpWeb.com. Be sure to checkout the ground breaking technology that powers the Orno for yourself, visit TheOrno.com

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated o+nline marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.
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Let the Tattoos and Champagne Flow: Oneupweb Snags Best in Show at the 2010 BMA Tower Awards

Oneupweb — Tue, 18 May 2010 13:58:56 +0000

(TRAVERSE CITY, MI) – Oneupweb, a digital marketing agency based in Traverse City, MI, gathered amongst some of the country’s most elite agencies for an evening of competition. The event went silent as Oneupweb made a loud statement—earning Best in Show for their corporate website, OneUpWeb.com.

“What a night,” exclaims Oneupweb Founder and CEO, Lisa Wehr. “When we were honored with a gold Tower award for our website I was grinning pretty big. Not long after that, we were announced as the Best in Show winner for 2010. And then it was time to party!”

That party took place at the 2010 Business Marketing Association Tower Awards, held at Hotel Sax in Chicago. There, leading agencies gathered for food, drinks and tattoos. Oh yes–airbrushed tattoos were complimentary during the gala.

Despite the glittery frogs and dolphins that adorned business men and women, it was Oneupweb’s website that made a true splash. It topped 300 entries in 38 different categories and more than 70 businesses to win the 2010 Best in Show award.

“Major silence occurred after we received the Best in Show award. I think everyone was a bit stunned that a company from Traverse City took the title,” says Wehr. “To us, it was just an example of the kind of award-winning work we produce for our clients everyday. And, to say we felt quite honored is an understatement.”

While Oneupweb may have been seen as the underdog, you can bet no one will make that mistake again. True to their mantra: Be Relentless™, Wehr and her team are already looking to top the evening’s performance.

To find out more about Oneupweb, visit OneUpWeb.com.

About Oneupweb

Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 20 Search Marketing Agency by Advertising Age for three consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.

Oneupweb Named a 2010 Michigan Economic Bright Spot

Oneupweb — Tue, 04 May 2010 13:57:03 +0000

(TRAVERSE CITY, MI) – More than 10 years ago Oneupweb Founder and CEO Lisa Wehr started a small online marketing agency in her basement. She had only four employees. Now, Oneupweb is a nationally recognized leader and innovator in digital marketing with over 40 employees. They remain and are committed to operating as a Michigan-based company.

“Traverse City is where we live, where we work and where we play. We’ve made a home for ourselves here, and have vowed to keep the company in Michigan,” says Oneupweb Founder and CEO Lisa Wehr. “We feel honored Corp! Magazine has recognized us for our growth and our dedication to the state of Michigan.”

That recognition came in the form of being honored as one of Corp! Magazine’s 2010 Michigan Economic Bright Spots. Michigan’s largest business magazine recognized Oneupweb as a Michigan-based company that continues to shine. Since the founding of Oneupweb in 1996, the company has flourished into one of the nation’s leading digital marketing agencies with a goal of giving back to their home state.

Perhaps the best example of Oneupweb doing just that came in the form of their One for the Road: Operation Michigan tour in August 2009. Understanding the challenges Michigan businesses are facing, Wehr and a group of employees packed into a 1970’s motor home and traveled around the state.They made stops in four different cities, providing free digital marketing services to any Michigan company that met them along the way.

“The One for the Road tour was a truly rewarding experience. It was a simple concept of a Michigan company giving aid, advice and inspiration to other Michigan companies,” states Wehr. “Watching business owners and professionals become more confident in their marketing strategies put a huge smile on all our faces, and that was all the reward we needed.”

And as Corp! Magazine has pointed out; Oneupweb is certainly serving as a bright spot for the state.

To find out more about Oneupweb, visit OneUpWeb.com.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 20 Search Marketing Agency by Advertising Age for three consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.

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