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	<title>Oneupweb digital &#124; Be Relentless &#187; White Papers</title>
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	<description>Be Relentless</description>
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		<title>The 2009 Holiday Shopping Report: E-Commerce Jingles All the Way to the Bank</title>
		<link>http://www.oneupweb.com/white-papers/the-2009-holiday-shopping-report-e-commerce-jingles-all-the-way-to-the-bank/</link>
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		<pubDate>Tue, 20 Oct 2009 18:36:44 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/?p=8151</guid>
		<description><![CDATA[2009_holiday_special_report.pdf]]></description>
			<content:encoded><![CDATA[<p>The recession has changed consumer behaviors. This holiday season and beyond, they’ll be using conventional and social search engines for information about important purchases. Find out why, and discover what you should be doing to ensure your ROI jingles well into 2010 and the years to come.</p>
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		<title>Social Media Marketing Revealed: Franchisors Get Personal</title>
		<link>http://www.oneupweb.com/white-papers/social-media-marketing-revealed-franchisors-get-personal/</link>
		<comments>http://www.oneupweb.com/white-papers/social-media-marketing-revealed-franchisors-get-personal/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 13:29:14 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/white_papers/social-media-marketing-revealed-franchisors-get-personal/</guid>
		<description><![CDATA[social_media_marketing_for_franchisors.pdf]]></description>
			<content:encoded><![CDATA[<p>In the latest white paper from Oneupweb, discover the secrets to incorporating social media into your franchise marketing strategy. From business development to consumer sales and inter-franchise communications, social media marketing works.</p>
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		<title>Seeing Search Go Social: An Eye Tracking Analysis on Social Networking Sites</title>
		<link>http://www.oneupweb.com/white-papers/seeing-search-go-social-an-eye-tracking-analysis-on-social-networking-sites/</link>
		<comments>http://www.oneupweb.com/white-papers/seeing-search-go-social-an-eye-tracking-analysis-on-social-networking-sites/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:22:47 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/white_papers/seeing-search-go-social-an-eye-tracking-analysis-on-social-networking-sites/</guid>
		<description><![CDATA[oneupweb_eye_tracking_study_2009.pdf]]></description>
			<content:encoded><![CDATA[<p>How Are Users Interacting with Paid Search Ads on Facebook, YouTube and Twitter? It’s a question you can’t afford not to know the answer to. Find out where people are and aren’t looking on social networking sites, and discover how users are interacting with brands in social media. Download Oneupweb’s new eye tracking study on social networking sites.</p>
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		<title>Paid Search for Franchisors: Follow the Leads, One Click at a Time</title>
		<link>http://www.oneupweb.com/white-papers/paid-search-for-franchisors-follow-the-leads-one-click-at-a-time/</link>
		<comments>http://www.oneupweb.com/white-papers/paid-search-for-franchisors-follow-the-leads-one-click-at-a-time/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:00:55 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/white_papers/paid-search-for-franchisors-follow-the-leads-one-click-at-a-time/</guid>
		<description><![CDATA[paid_search_for_franchisors.pdf]]></description>
			<content:encoded><![CDATA[<p>The results are in, and paid search pays off for franchisors and their franchisees&mdash;when done correctly. Discover how paid search can and will help you maintain profitable and growing operations, increase brand recognition and result in the satisfaction and success of your franchisees.</p>
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		<title>The Pretty Good Scenario Survival Guide: Social Media Marketing</title>
		<link>http://www.oneupweb.com/white-papers/the-pretty-good-scenario-survival-guide-social-media-marketing/</link>
		<comments>http://www.oneupweb.com/white-papers/the-pretty-good-scenario-survival-guide-social-media-marketing/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 21:10:57 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/white_papers/the-pretty-good-scenario-survival-guide-social-media-marketing/</guid>
		<description><![CDATA[prettygood_socialsurvival_guide.pdf]]></description>
			<content:encoded><![CDATA[<p>Social media marketing. It looks easy to get started, but can it really garner additional business and sales for your company? The answer is YES, but it takes some work. For it to reap real returns for your company, you need to understand what each network does, why it’s unique, and where your target audience is&mdash;exactly what we do at Oneupweb. Download this guide to get started, and give us a call to find out how, together, we can start using social media to positively impact your business.</p>
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		<title>Franchisors: Cash In On The New SEO</title>
		<link>http://www.oneupweb.com/white-papers/franchisors-cash-in-on-the-new-seo/</link>
		<comments>http://www.oneupweb.com/white-papers/franchisors-cash-in-on-the-new-seo/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 19:02:00 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/white_papers/franchisors-cash-in-on-the-new-seo/</guid>
		<description><![CDATA[franchisors_cash_in.pdf]]></description>
			<content:encoded><![CDATA[<p>Online marketing delivers exponential growth opportunities to franchisors and multi-unit franchisees. Discover how to launch successful SEO campaigns for business development and consumer sales, why social media is essential to the success of your SEO campaign, and what four things you need to be doing now to be successful in 2009.</p>
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		<title>Time for Your 15-Point Usability Checkup</title>
		<link>http://www.oneupweb.com/white-papers/time_for_your_1/</link>
		<comments>http://www.oneupweb.com/white-papers/time_for_your_1/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 16:04:31 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/white_papers/time-for-your-15-point-usability-checkup/</guid>
		<description><![CDATA[oneupweb_usability_checkup.pdf]]></description>
			<content:encoded><![CDATA[<p>Is your website performing as it should or are you leaving potential leads at the side of the road? And how do you know for sure? In this short but informative paper, Oneupweb gives you a list of places to look for answers&mdash;a 15-Point Usability Checkup&mdash;along with the steps you can take to test your proposed repairs.</p>
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		<title>The Power and Principles of Podcasting</title>
		<link>http://www.oneupweb.com/white-papers/the_power_and_p/</link>
		<comments>http://www.oneupweb.com/white-papers/the_power_and_p/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 16:03:43 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/?p=5513</guid>
		<description><![CDATA[podcast_principles.pdf]]></description>
			<content:encoded><![CDATA[<p>The industry&#8217;s most comprehensive and up-to-date white paper on the basics and marketing potential of podcasting, including the most recent statistics from the Pew Internet &amp; American Life Project.</p>
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		<title>Target Google&#8217;s Top Ten to Sell Online</title>
		<link>http://www.oneupweb.com/white-papers/target_googles_/</link>
		<comments>http://www.oneupweb.com/white-papers/target_googles_/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 16:02:39 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/?p=5511</guid>
		<description><![CDATA[google_topten.pdf]]></description>
			<content:encoded><![CDATA[<p>Oneupweb&#8217;s broad study demonstrates a clear benefit to being listed on the first three pages of Google&#8217;s results and describes even greater sales benefits to being listed on the first page.</p>
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		<title>Secrets of Social Marketing Success: How 2007 Hot Holiday Products Are Being Marketed Online &#8211; Part I</title>
		<link>http://www.oneupweb.com/white-papers/secrets_of_soci/</link>
		<comments>http://www.oneupweb.com/white-papers/secrets_of_soci/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 16:01:52 +0000</pubDate>
		<dc:creator>Oneupweb</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.oneupweb.com/?p=5509</guid>
		<description><![CDATA[oneupweb_07_holidaystudy.pdf]]></description>
			<content:encoded><![CDATA[<p>In this study, Oneupweb looks at 12 of the hottest products and retailers for the 2007 holiday shopping season and how they&#8217;re using social media marketing to set themselves apart. This is a must read for any online marketer looking to generate positive buzz and boost holiday sales.</p>
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