The Challenge

Digital marketing moves at the speed of light. What appears to be the newest, most innovative marketing strategy is already getting trumped by something even newer and more innovative the minute it hits the market. As a digital marketing agency, Oneupweb not only needs to stand out from the competition, they also need to stay one step ahead of the coming trends to keep their clients on the bleeding edge. Enter augmented reality.

The Tactics

Oneupweb developed the StraightUp Rocket, an augmented reality campaign, not only to showcase our abilities, but also to show clients that we practice what we preach. To spread the word about the campaign, we posted a link to a demonstration video on YouTube and Vimeo via our social networking profiles, including Facebook and Twitter. We also included a link in our popular monthly newsletter, OneUp Low-Down, and wrote a blog post about the augmented reality piece on our corporate blog, StraightUpSearch.com. The YouTube video explains what augmented reality is and provides a demonstration video in easy-to-follow steps. It then directs the user to a microsite for the StraightUpRocket, where they can download their glyph and try it out for themselves. Check it out!