The Challenge

New technology can be difficult to comprehend—especially when it comes to using it to market a complex business structure. When Oneupweb recognized the potential that iPhone apps presented for its franchise audience, they got straight to work. Because it's true—sometimes you have to see it to believe it.

The Tactics

The Mootropolis iPhone app created by Oneupweb clearly demonstrates the possibility franchisors have to use the new and booming technology to drive sales to their franchisees, recruit new owners and build brand awareness—all the while making it fun.