The Client

Founded in 1955, Banfield is currently the largest general veterinary practice in the world with more than 750 Pet hospitals across the US and 2,000 veterinarians. Committed to making Pet health affordable and showing the nation that better Pet health care maximizes lives—Banfield turned to Oneupweb to maximize their digital impact.

The Tactics

• In 2009, Oneupweb launched a flash banner and custom couponing campaign designed to drive new clients to the Pet Hospital by offering free Pet exams to all new Pets and their families.
• In 2010, Oneupweb launched a national flash banner and custom couponing campaign promoting flea and tick prevention.

The Takeaway

By integrating the flash banner ad campaigns with a robust paid search strategy and custom landing page design, Banfield has seen terrific success working with Oneupweb. In just 12 months, the combined campaigns reached nearly 200,000 pet owners—bringing in hundreds of new Pets and their families.