The Client

Ski, golf and spa resorts are as much a part of the Northern Michigan landscape as the Great Lakes. But few compare to the expansive accommodations and value Boyne Vacation Resorts offers to travelers and tourists far and wide. With a rich history and endless leisure options, Boyne turned to Oneupweb for help in targeting and capturing travelers searching for and booking their vacations online.

The Tactics

• Create seasonally relevant flash banner campaigns to help the resort sustain tourists throughout the year.
• Through highly targeted media buys and remarketing, capture the audience researching travel options online and compel them to book their first trip to one of the resort's many properties in Northern Michigan.
• Capture the audience within driving distance of the resort through highly geo-targeted display ad campaigns to drive new and sustained business, despite a strained economy.

The Takeaway

Despite an economy that left little room for travel and leisure, Oneupweb was able to seamlessly integrate targeted display ad campaigns into Boyne’s marketing arsenal, allowing them to target potential golf, ski, spa and resort guests. By capturing the vast audience of those researching travel options online and targeting only those interested and likely to book a Northern Michigan vacation, Boyne’s marketing dollars were spent efficiently and reaped tremendous return.