The Client

As a top tier business school offering a variety of MBA programs—there's one thing for certain—Duke is one of the best graduate schools in the world. As a University in the Atlantic Coast Conference, loyalty runs deep. But the Duke Fuqua School of Business came to Oneupweb needing to extend its reach on a global scale in order to enrich its unique MBA programs and drive global enrollment.

The Tactics

• Design a flash banner ad campaign that upholds the Duke Fuqua brand, while targeting specific demographics for each specific MBA program.
• Create custom landing pages incorporating video from admissions advisors to engage prospective students during their online researching process and encourage them to request a call with an advisor or complete an online application.
• Launch precisely targeted campaigns in the Google content network and Facebook, reaching a qualified audience actively searching for the right MBA program—on a global scale.
• Increase awareness and enrollment for Fuqua’s newest Master’s program.
• Incorporate rich media content to quickly and clearly differentiate the Fuqua School of Business from competing degree programs.

The Takeaway

Running in tandem with a Google PPC campaign, Duke’s MBA programs captured the attention of more than 10,000 qualified prospective students in just two short months after launching. Admissions inquiries for Fuqua’s new Master’s program soared, converting at a rate 70% higher than the average conversion rate recognized across all other programs being advertised in Google.