The Client

Schwan’s started delivering groceries to busy families more than 55 years ago. Now, with more than 6,000 customer service managers delivering restaurant quality items to homes across the nation, Schwan’s Home Service is a leader in the frozen food industry. Schwan’s came to Oneupweb for help in translating a door-to-door institution into an online success story.

The Tactics

• Create custom flash banner ads to help the brand uphold its nostalgic image while speaking directly to its most avid customer—busy moms.
• Showcase a display ad campaign that promotes both convenience and nutrition to its target audience.
• Encourage new customer registration through highly targeted campaigns and remarketing strategies.
• Direct banner ad traffic to custom landing pages offering specific new customer promotions and special incentives for large orders.

The Takeaway

The Schwan’s display ad campaign was seamlessly integrated into its paid and natural search marketing efforts, delivering terrific results. Throughout the life of the campaign, Schwan’s saw new customer acquisition costs decrease dramatically as a result of working with Oneupweb.