The Client

Eat Well. Drink Well. Be Well. It sounds quite simple. But in the saturated landscape of "super foods"—becoming the premier and trusted retailer of that nourishment is anything but simple. Particularly if you’re talking about tart cherries while doing business in the cherry capital of the world. But with strict adherence to quality guidelines, Cherry Bay Orchards produces products that are truly exceptional. They turned to Oneupweb for a digital presence of the same caliber. One that would help distinguish the brand from the competition—nationally.

The Tactics

• Launch a new Cherry Bay Orchards brand and product line.
• Seamlessly integrate the website redesign into existing CSCart ecommerce platform.
• Integrate Facebook Open Graph for increased national brand exposure.
• Optimize site content and user flow for improved sales and conversions.

The Takeaway

Starting from scratch, Oneupweb created a website that helped launch a brand—and a successful one, at that. All of the graphics, images, copy, flash headers and more immediately convey to the visitor who Cherry Bay Orchards is, and the value of their product line. And most importantly, the website immediately conveys to any potential customers why Cherry Bay Orchards stands apart from the pack. The website also connects with the users where they are—which today means Facebook. A 1-click Facebook like button helps to exponentially spread the word about Cherry Bay Orchards and their products. Word is getting out about Cherry Bay Orchards, and the outstanding site usability is in place to seamlessly turn visitors into sales.