The Client

From globe cruising mega yachts, to the weekend warrior's Saturday escape—Global Marine Insurance Agency is solely dedicated to providing insurance coverage to members of the boating community. With a stellar customer service track record and a stem to stern commitment to every policy holder—Global Marine Insurance Agency turned to Oneupweb for a website that would reflect their position in the industry and help them grow their national client base.

The Tactics

• Consolidate several segmented corporate websites into a single, cohesively branded online presence.
• Optimize site content and user action paths for improved conversions.
• Design and launch a corporate blog to strengthen the brand and increase boater community involvement.
• Increase leads generated through the site with optimized forms, intuitive navigation and action oriented design strategy.
• Implement a content management system to allow for easy site and blog maintenance by the client.
• Integrate Facebook and the corporate blog RSS feed throughout the site experience for increased social presence.
• Design a logo and interface for QuoteCommand.com, their insurance agent portal, to further unify the Global Marine Insurance brand.

The Takeaway

In unifying the Global Marine Insurance brand, action paths became obvious and intuitive to site visitors. By creating a clear distinction on the home page for those who were coming to the site for yacht insurance as opposed to boat insurance, Oneupweb was able to help the brand maintain consistency while increasing visitor conversion rates.