The Client

Michael T. Neiss and Associates eliminate the puffery that other leadership training businesses and consultants tend to cloak themselves with. Showcasing a client roster ranging from Ford Motor Company to Microsoft, Bosh to Herman Miller (and even Oneupweb), the leadership training delivered by Michael T. Neiss and Associates is unparalleled, national-reaching and scalable. And they turned to Oneupweb to create a web presence that conveyed just that while increasing online leads and satisfied clients—despite the often long and complicated business-to-business sales cycle.

The Tactics

• Provide the client with a flexible, manageable content management system for ease of updates and maintenance.
• Redesign the current website to directly reflect the professionalism of the Michael T. Neiss and Associates brand.
• Podcast production and site integration.
• Create a clear action path to the contact form for increased leads and improved conversions.
• Unify the brand with a consistent blog design.

The Takeaway

With a complete website and blog redesign, Oneupweb was able to unify the Michael T. Neiss brand, immediately conveying their level of professionalism and giving website visitors a clear understanding of what it’s like to work with the company. The website was designed with usability in mind, making it effortless on potential clients to get in touch with Michael T. Neiss and Associates. This level of usability has improved conversions and, ultimately, increased leads. The podcasts produced for Michael T. Neiss and Associates are a favorite among website visitors, helping to increase positive interaction with the brand.