The Client

Professional public speaking training is a competitive and saturated industry. But, when In Your Own Words™ approached Oneupweb to design and launch a website that would help the privately held business expand into new markets across the county—we knew exactly where to start. In Your Own Words offers public speaking training that is professional, personal and practical, and it needed a site to reflect just that.

The Tactics

• Use color and imagery that instill a sense of comfort and safety around an otherwise uncomfortable topic.
• Make the site easy to update as business expands.
• Deliver a look that is professional and also conveys the personal service every In Your Own Words client can expect.
• Incorporate a custom identity video into the home page to greet visitors and compel them to inquire about private training or register for courses.
• Feature all social media profiles and their latest updates on the home page, furthering engagement with In Your Own Words and owner Onlee Bowden, without cluttering action paths for those who wish to request a custom proposal or register for a class.
• Design and launch a corporate blog to strengthen the brand and further its conversational tone.
• Increase leads generated through the site with optimized forms, intuitive navigation and action oriented design strategy.

The Takeaway

Not only did Oneupweb create a digital extension of the In Your Own Words brand with a website, blog and custom video piece, they also wrote compelling, conversion-driven copy that was fully optimized to improve traffic to the site and help the brand expand its client base on a national scale. And it worked. Just two months after launching the site, monthly inquiries for public speaking training increased 150% and continue to rise.