Drinks and Grub from the Digital Hub

Integrated Interactive Marketing Campaign

Oneupweb developed the "Drinks & Grub from the Digital Hub" integrated campaign to promote brand awareness by showcasing creative design talent, with the ultimate goal of lead generation. The campaign targets C-level Executives, specifically CMOs, Marketing Directors, Marketing Managers, and the like, from Fortune 500 companies within the United States.

The campaign launched with a direct mail hard copy of "Drinks & Grub from the Digital Hub" to 750 select accounts in Minneapolis, St. Louis, and Michigan. The digital portion of the campaign then kicked off with three cookbook related banner ads running on AllThingsD, Fast Company, Mashable, and TechCrunch sites. The banner ads drive traffic to a landing page offering the Oneupweb demo reel, a digital copy of our award-winning services brochure, The Merge&, disguised as a magazine, and a digital version of "Drinks & Grub from the Digital Hub," as a bonus.

The banner ads used for this campaign are shown below, as well as links to the landing page, The Merge® digital version, and "Drinks & Grub from the Digital Hub" digital copy.