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Cloaking
In terms of search engine optimization, cloaking is often referred to as a spamming technique. Cloaking uses specific software programs to send search engine spiders to alternative pages that are not seen by the end user. These pages are designed to mislead the spiders and return results based on these alternative pages rather the pages actually seen by the public. Some SEO Companies implement this practice as a way to obtain rankings. The practice of cloaking is considered by many to be a deceptive or spamming technique. Spamming is a serious offense in the eyes of the search engines and will likely result in the permanent banning of the site in question.Return to SEO Glossary Main Page
