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Doorway/Gateway/Bridge Pages
Doorway, gateway or bridge pages are low quality pages used to help increase rankings on specific key terms. These pages are often engine specific and are created by inserting the key terms in specific positions within the HTML code and text. These pages often contain repetitive key terms listed over and over, invisible text and other barred practices. Through the use of these practices a poor user experience is created.Return to SEO Glossary Main Page
