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Exact Match
A term used by Google in its AdWords branded pay-per-click (PPC) advertising program.(Similar to standard match used by Yahoo.)When a PPC campaign manager specifies a keyword be used in exact match, then his or her ad appears only when a Google user types that exact query.For example if a shoe manufacturer specifies an exact match keyword, "Manolo Blahnik shoe," its ad would not show up for, "Blahnik shoe" or "leopard skin Manolo Blahnik."Return to SEO Glossary Main Page
