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Negative Match
A term used by Google in its AdWords branded pay-per-click (PPC) advertising program as well as Yahoo in its.Negative matches allow PPC campaign managers to focus Google's broad match or Yahoo's advanced match features.Managers designate keywords that prevent an ad from showing.For example a shoe manufacturer may designate "brake" as a negative match so that its ad doesn't show up for "brake shoe." "Drill" would be a good negative match for a jewelry retailer to use for the keyword "diamond", to keep from putting ads in front of people looking for "diamond drill bits."Return to SEO Glossary Main Page
