1-877-568-7477
Paid Inclusion
Paid inclusion refers to a fee based listing that occurs with several of the major search engines and directories including Yahoo, LookSmart, Teoma, Ask Jeeves, Alta Vista, Lycos, Inktomi and FAST. The fees for paid inclusion range from a "per URL" cost for each page to a one-time fee for a directory listing. In addition to paying for inclusion within their listings, the engines and directories are instituting additional opportunities for companies to receive better placement within listing results. By paying an even higher sum of money to these engines and directories, you can increase the position of your site among the rankings. These listings are typically served at the top of a results page giving companies the opportunity to be in a premium spot above the rest of the "basic" paid listings. The benefits of this type of paid inclusion include faster listing times, more access to your listing when changes needed to be made as well as better overall reporting on those who click through to your site. Remember, paid inclusion in no way means that your site receives any sort of ranking privileges within the engine. Those sites that purchase paid inclusion get just that, a listing within the database of site results and optimization is still needed to create an effective listing, so don't be fooled.Learn how Oneupweb can help you optimize your paid search campaigns
Return to SEO Glossary Main Page
