1-877-568-7477
Pay-per-click
The pay-per-click system works on the premise of paying for a fixed position through a bidding system within the engine. The cost of maintaining this fixed position can range from mere pennies per click to well over $10.00 depending on the amount of competition for that specific keyword. The more competitive the market and keywords, the more you will pay to have that user visit your site. Pay-per-click campaigns are typically short-term solutions. Funds can be eaten up quickly, and when you run out of funds, your paid placement is over. Unlike traditional search engine optimization, the longevity of a pay-per-click campaign is only as long as you can fund it. Pay-per-click also carries the risk of click fraud. Click fraud is the simple act of a competitor clicking away on your listing, running up your costs without return.Learn how Oneupweb can help you optimize your paid search campaigns
Return to SEO Glossary Main Page
