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Phrase Match
A term used by Google in its AdWords branded pay-per-click (PPC) advertising program.When a PPC campaign manager specifies a keyword be used in phrase match, then his or her ad appears when a Google user types a query that uses that combination of words in that order.Other words may precede or follow the phrase, but the phrase itself must be intact.For example, a shoe manufacturer designating phrase match for the keyword string "Manolo Blahnik shoes" would have an ad appear for "Manolo Blahnik shoes for evening" but not "Manolo Blahnik evening shoes."Learn how Oneupweb can help you optimize your paid search campaigns
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