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Standard Match
A term used primarily by Yahoo in its pay-per-click (PPC) advertising program.(Similar to exact match used by Google.)When a PPC campaign manager specifies a keyword be used in standard match, then his or her ad will appear whenever a Yahoo user types that exact query.For example, if a jewelry retailer specifies "diamond engagement ring," its ad would not show up for, "diamond ring," "engagement ring," or "custom diamond engagement ring."Return to SEO Glossary Main Page
