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Trademark Infringement
There are three basic levels of trademark poaching: An ad is purchased to trigger on another brand’s trademark. There’s no mention of the brand in the ad, but they are trying to take advantage of the marketing done by the brand. The trademark is used in the text of someone else’s ad. This is one of the only times that some PPC engines will step in on behalf of the brand as this does violate the terms of service (TOS). A combination of both the previous tactics is used to try and create confusion amongst consumers leading them to believe that the competitor is actually the brand sought.Return to SEO Glossary Main Page
