Now in Columbus.
Exciting things are happening at Oneupweb, including the addition of a new satellite office in Columbus, Ohio. This office is currently being headed-up by Teal Murley, our Partner Relations Manager.
It's a simple philosophy, but one that works–when our clients succeed, we succeed. And we believe so strongly in magnifying that potential, we've decided to focus on building strategic business partnerships to benefit our clients and our partner's clients. Want to find out more? Contact us today!
The new Cuil search engine was recently launched with a lot of hype. There was even talk about it putting Google out of business. But according to industry experts, the hype around Cuil has cooled down. And elsewhere in the industry, the Wall Street Journal recently reported that, for the first time, Olympic fans can watch the games on YouTube. The popular online video sharing site will provide about three hours a day of exclusive content from the IOC's Olympic Broadcasting Services on a dedicated channel during the current Games.
Spectacular sunrises. Rewarding work. Recreation literally at our backdoor. If you're a passionate, driven person who understands the importance of hard work and a job done well, and enjoys the occasional animal tube festivities check out our open positions including: Web Developer, Graphic Designer, Motions Graphic Designer, SEO Project Manager, PPC Project Manager and Researcher / Copywriter.
The winter holidays are an essential time for retailers–and it's hard to believe they're just around the corner. Billions of dollars are up for grabs during this time, much of which will be spent online. Summer is the critical season to prepare for the holiday rush. How are you gearing up?
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Oneupweb's Monthly Newsletter—OneUp Low-Down™
Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues.
Michael Moore's Traverse City Film Festival.
| During the course of Traverse City's 4th Annual prodigious Film Festival, we gave a few of our employees digital cameras and released them into the fray. They circulated the hot spots and lurked around the showing areas, procuring the truth about the festival directly from the People, because who better to question about a festival than the folks who enjoy festivities? We assembled and edited their interviews into these video podcasts—or as we like to refer to them–short snippets of delight. Watch the videos, including one of Madonna, and discover what people had to say. |  |
Top Franchisors Skimp on SEO.
| For America's top franchisors, search delivers exponential growth opportunities. But are the top contenders capitalizing? That's exactly what Oneupweb set out to determine in our new Franchise 500® study. Whether you're a franchisor or online marketer in any industry, the information, strategies and best practices included in this study will help you start seeing the results you want online. Download the free study today. |  |
an Entrepreneur of Distinction.
| Oneupweb CEO Lisa Wehr was recently honored by Corp! Magazine for her impact on the growth of Michigan business enterprises and her contributions to the growth and diversity of Michigan's economy. She was chosen based on her proven innovation, determination and drive to succeed. |  |
When the largest online retailer of printed shirts hired Oneupweb to help them maintain their industry leadership position while combating the pressures of their increasingly competitive marketplace, we knew the results had to be phenomenal. We're pretty proud of them:
- Monthly unique visitors to the website grew 33 percent from December 2005 to December 2006. Natural search experienced a 22 percent increase in unique visitors during this time, and paid search generated a respective 39 percent increase.
- ROI for the first six months of 2007 was up 8 percent over the same period in 2006, even as competition in the market multiplied.
- The company made a strategic decision to employ Oneupweb to do natural and paid search for their wholesale site as well. Here, natural traffic rose four-fold in the first month alone, while ROI improved markedly and cost per acquisition (CPA) has been reduced by two-thirds.
For America's franchisors, online marketing delivers exponential growth opportunities–but today's top franchisors are overwhelmingly neglecting search. According to our recent study, only 13% of the top 100 franchisors recognized by Entrepreneur's Franchise 500® list have well-optimized sites. 35% are moderately optimized, 41% are insufficiently optimized and 12% aren't optimized at all. The chart below shows that none of the non-optimized sites showed up in Google's Top 10 for their respective keywords. The lesson learned: there's plenty of room for improvement. There's equally as much room for the competition to capitalize, and do so relatively quickly, by integrating strategic online marketing campaigns into their mix. Franchisors must take notice of their current states of online optimization if they want to stay competitive.
Google Search Positions for Non-Optimized Franchise Sites
Conversion Improvement: It's the Little Things that Count
Driving volumes of traffic to your site is costly. Making conversions is critical. Is your site performing as intended, or does it stand to benefit from a few tweaks for increased conversions? It's actually the little things that do the most to bring in those much-needed sales. And with the holiday shopping season just around the corner, now is the time to start taking a hard look at your site to determine what tweaks you can make for the biggest impact on your bottom line. A usability audit can provide the answers you're looking for without a complete overhaul of our website.
Small Steps to Big Returns
Here are five easy things to focus on that can reap big rewards this holiday season and beyond:
- Navigation. Is it easy for your customers to find what they're looking for? Does your navigation make sense to your target audience–right away? The harder people have to look for something, the more likely they are to go somewhere else. Make sure your navigation directs your customers where they want to go quickly and easily.
- Security. Do your potential customers feel safe when they visit or make a purchase on your site? Is the protection for your site's information and software up-to-date? People are unlikely to give away personal information on a site where they don't feel safe, and will likely abandon their purchase.
- Design. Does your site reflect your brand and display the kind of image your customers associate with your company? Not everyone will take the time to read your website copy, so it's imperative that those who are moving quickly through your site can recognize it as yours.
- Technology. Does your site work on all popular web browsers? Some of your potential customers may use Internet Explorer, others Firefox or something different. Make sure that no matter which popular browser they use, your potential customers can easily access your site.
- Customer Interaction. Can your target audience quickly and easily find your contact information on your site? Have you considered how your target audience would most like to contact you–is it email, phone, fax or something else? Have you accounted for each of these different methods? And when they do contact you, how long does it take to get a response?
Everyone can benefit from a better performing website without making a large investment of time and resources. Sometimes, it's the little things that have the biggest impact on conversions. Find out more about conversion improvement and what it can do for your business at OneUpWeb.com
