Oneupweb is Now Hiring.

Check out the open positions and share with your friends.

We’re on TV!

Oneupweb and CEO Lisa Wehr were recently featured on a regional CBS 9&10 news segment with Kimberly Purdy. Watch the clip to discover how we are "One up on the web".

Oneupweb Marketing Team Grows by One.

Ashley Rossi has joined Oneupweb as a Senior Web/Graphic Designer. With more than ten years of varied experience in both print design and web design/development, her creative talent will positively impact Oneupweb and our clients.

A New Winner for the Blog-of-the-Month.

Chip Rice is the winner for the most-trafficked blog in November. His insightful piece on "Black Friday, Cyber Monday and the Holiday Retail Sales Forecast" still has people talking. Find out what he had to say, and check out other entertaining posts about the search marketing industry.

Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issues with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. For past issues, visit our
newsletter archive.

Advertising Age Names Oneupweb a 2007 Top 20 Search Marketing Agency.

This global recognition is given annually to the top search marketing agencies worldwide. To find out more about this honor as well as important industry statistics, download the Advertising Age Search Marketing Fact Pack 2007.

MyREDLounge watches audience numbers skyrocket after partnering with Oneupweb.

The St.Louis-based team for the streaming online radio station knew they had something special when they launched MyREDLounge. And in just seven months working with Oneupweb, MyREDLounge has experienced 927% growth in unique listeners. Total tune-ins, or number of times the music has been streamed live online, has grown by 820%. Total time spent listening has also increased by 710%. Read or listen to our press release.

The Official Blogging Survival Guide Now Available.

Your portal to corporate blogging begins here. Learn the language, get the facts and become more familiar with the latest tools that make corporate blogging one of the fastest growing social media tactics. Download your copy of the Blogging Survival Guide today.

Oneupweb Wins Three Silver Davey Awards.

The Davey Awards Committee recently honored Oneupweb with three 2007 Silver Daveys. The awards go to Oneupweb for their Online Survival Guides, One for the Money podcast and a B2B Swami
print campaign.

StraightUpSearch Named to the Advertising Age
Power 150.

Oneupweb’s corporate blog was recently recognized by Advertising Age as one of the world’s best for media and marketing. StraightUpSearch presents behind-the-scenes information on the search marketing industry with an unvarnished perspective. Check out today’s post at StraightUpSearch.com.

New Characters Join the Oneupweb Crew.

They may be animated, but they’re mighty. And we’re proud to have Ajax and Pete on our team, working hard for you. Find out more about how Oneupweb is chipping away at search. Visit our website today.

artnet Worldwide Corporation Talks about Oneupweb.

"We needed a partner that could help us drive high-end customers to our site; someone who understands how specialized the art market is. Oneupweb understands our goals, our customer base and can deliver a truly customized campaign. Their expertise will play a vital role in maximizing the performance of our online marketing efforts."

Our heartfelt thanks to Boris Bauer, artnet’s Vice President of Marketing and User Experience. We enjoy working with you, and are looking forward to a successful 2008.

What You Need to Be Asking About Your Website’s Usability

Your website is your online persona. It should be a good reflection of who you are and how you want to be known. When your site doesn’t work as it should, you don’t look good. Your brand and sales can suffer as visitors abandon your site. And your competitors profit from their defection.

The New Year is an excellent time to take a closer look at your website’s usability.
Here are a few questions you need to be asking:

Can a visitor immediately recognize your company by the images, language and/or design of your website? And is that image consistent with your offline branding?
Is your site organized in a way that a typical customer would find familiar and/or intuitive? Is it easy to get from one part of the site to another?
Does each page deliver what’s promised with enough information to generate a purchase? Are details about pricing, options and/or shipping explained clearly?
Are you asking for too much unnecessary personal information on your forms?
Does your site perform well with all major web browsers?
Are your security features performing as promised? Have your Privacy and Use policies been updated to meet the latest requirements?
Are there significant bottlenecks in your checkout process that are negatively impacting sales?
Is your site addressing all your customers’ preferred methods of communicating?
Are there effective and established mechanisms for interaction with the press,
analysts and stakeholders?
Do the analytics installed on your site provide the most relevant or useful data, or are you simply measuring what’s easiest to collect?
Is your site positioning well in the search engines?
When something is working well or poorly, are you able to determine why?

Time for a Usability Checkup:

If you don’t like—or worse, don’t know—the answers to the above questions, maybe it’s time you considered what we at Oneupweb call a Usability Checkup. The idea is to take a systematic look at how your website is performing and develop a strategy to address its shortcomings. It may be that the site is doing exactly what was intended, but those intentions failed to consider the needs of the customer, changing technology and/or competitive pressures in the marketplace. Whatever the causes, the effects of a poorly performing website can be costly. And the New Year may be the best time to begin identifying and implementing solutions that will look better on next year’s bottom line.

To find out what’s involved in a Usability Checkup, look for our upcoming paper, Time for Your 15-Point Usability Checkup, at Oneupweb.com.

As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. Visit our newsletter archive to access these and previous issues of OneUp Low-Down. For questions about our services or other resources available at Oneupweb, call us toll free at 877-568-7477 or email info@oneupweb.com. We look forward to hearing from you.


Oneupweb is Now Hiring. Check out the open positions and share with your friends. We’re on TV! Oneupweb and CEO Lisa Wehr were recently featured on a regional CBS 9&10 news segment with Kimberly Purdy. Watch the clip to discover how we are "One up on the web". Oneupweb Marketing Team Grows by One. Ashley Rossi has joined Oneupweb as a Senior Web/Graphic Designer. With more than ten years of varied experience in both print design and web design/development, her creative talent will positively impact Oneupweb and our clients. A New Winner for the Blog-of-the-Month. Chip Rice is the winner for the most-trafficked blog in November. His insightful piece on "Black Friday, Cyber Monday and the Holiday Retail Sales Forecast" still has people talking. Find out what he had to say, and check out other entertaining posts about the search marketing industry.		Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issues with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. For past issues, visit our newsletter archive. Advertising Age Names Oneupweb a 2007 Top 20 Search Marketing Agency. This global recognition is given annually to the top search marketing agencies worldwide. To find out more about this honor as well as important industry statistics, download the Advertising Age Search Marketing Fact Pack 2007. MyREDLounge watches audience numbers skyrocket after partnering with Oneupweb. The St.Louis-based team for the streaming online radio station knew they had something special when they launched MyREDLounge. And in just seven months working with Oneupweb, MyREDLounge has experienced 927% growth in unique listeners. Total tune-ins, or number of times the music has been streamed live online, has grown by 820%. Total time spent listening has also increased by 710%. Read or listen to our press release. The Official Blogging Survival Guide Now Available. Your portal to corporate blogging begins here. Learn the language, get the facts and become more familiar with the latest tools that make corporate blogging one of the fastest growing social media tactics. Download your copy of the Blogging Survival Guide today. Oneupweb Wins Three Silver Davey Awards. The Davey Awards Committee recently honored Oneupweb with three 2007 Silver Daveys. The awards go to Oneupweb for their Online Survival Guides, One for the Money podcast and a B2B Swami print campaign. StraightUpSearch Named to the Advertising Age Power 150. Oneupweb’s corporate blog was recently recognized by Advertising Age as one of the world’s best for media and marketing. StraightUpSearch presents behind-the-scenes information on the search marketing industry with an unvarnished perspective. Check out today’s post at StraightUpSearch.com. New Characters Join the Oneupweb Crew. They may be animated, but they’re mighty. And we’re proud to have Ajax and Pete on our team, working hard for you. Find out more about how Oneupweb is chipping away at search. Visit our website today. artnet Worldwide Corporation Talks about Oneupweb. "We needed a partner that could help us drive high-end customers to our site; someone who understands how specialized the art market is. Oneupweb understands our goals, our customer base and can deliver a truly customized campaign. Their expertise will play a vital role in maximizing the performance of our online marketing efforts." Our heartfelt thanks to Boris Bauer, artnet’s Vice President of Marketing and User Experience. We enjoy working with you, and are looking forward to a successful 2008.
What You Need to Be Asking About Your Website’s Usability Your website is your online persona. It should be a good reflection of who you are and how you want to be known. When your site doesn’t work as it should, you don’t look good. Your brand and sales can suffer as visitors abandon your site. And your competitors profit from their defection. The New Year is an excellent time to take a closer look at your website’s usability. Here are a few questions you need to be asking: Can a visitor immediately recognize your company by the images, language and/or design of your website? And is that image consistent with your offline branding? Is your site organized in a way that a typical customer would find familiar and/or intuitive? Is it easy to get from one part of the site to another? Does each page deliver what’s promised with enough information to generate a purchase? Are details about pricing, options and/or shipping explained clearly? Are you asking for too much unnecessary personal information on your forms? Does your site perform well with all major web browsers? Are your security features performing as promised? Have your Privacy and Use policies been updated to meet the latest requirements? Are there significant bottlenecks in your checkout process that are negatively impacting sales? Is your site addressing all your customers’ preferred methods of communicating? Are there effective and established mechanisms for interaction with the press, analysts and stakeholders? Do the analytics installed on your site provide the most relevant or useful data, or are you simply measuring what’s easiest to collect? Is your site positioning well in the search engines? When something is working well or poorly, are you able to determine why? Time for a Usability Checkup: If you don’t like—or worse, don’t know—the answers to the above questions, maybe it’s time you considered what we at Oneupweb call a Usability Checkup. The idea is to take a systematic look at how your website is performing and develop a strategy to address its shortcomings. It may be that the site is doing exactly what was intended, but those intentions failed to consider the needs of the customer, changing technology and/or competitive pressures in the marketplace. Whatever the causes, the effects of a poorly performing website can be costly. And the New Year may be the best time to begin identifying and implementing solutions that will look better on next year’s bottom line. To find out what’s involved in a Usability Checkup, look for our upcoming paper, Time for Your 15-Point Usability Checkup, at Oneupweb.com.
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. Visit our newsletter archive to access these and previous issues of OneUp Low-Down. For questions about our services or other resources available at Oneupweb, call us toll free at 877-568-7477 or email info@oneupweb.com. We look forward to hearing from you. Copyright © 2007 Oneupweb. All Rights Reserved Privacy Policy \| OneUpWeb.com \| 877.568.7477