In this latest installment from Oneupweb’s amateur acting company, we learn what can happen when the complexities of corporate podcasting are not fully appreciated. Based on real experiences of Oneupweb clients, an aspiring corporate podcaster discovers the real costs of “fast and cheap”. If there’s a podcast in your company’s future, or you just want to know more about this rapidly growing medium, this episode shouldn’t be missed. To download, click here.

First it was our floating SEO strategy swami, then Oneupweb’s “American podcast” audition room and jammin’ podcast idea studio, and now our own, animated little professor welcomes visitors to the world of analytics at Oneupweb. You’ll find our “prof” appearing this month online in B2B, ClickZ, DMNews, Marketing Daily, Media Post and Searchline. Look for it in print in eRetailer, Internet Retailer and MultiChannel Merchant.

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Online Marketing Brief™ Is Now OneUpLowDown™.

We changed the name to align more closely to our brand. (OK, the old name bored us.) We’ll be announcing some related initiatives in the near future. In the meantime, expect the same kind of fresh news and timely articles. So stay tuned.

On May 16, 2007, the world of online search marketing changed forever. Google’s introduction of Universal Search – collapsing vertical search into a broad horizontal platform that includes results from multiple media formats has set the industry on its head. Now, the most successful search engine marketing programs will be all-encompassing, integrating and optimizing social media, sound and images, PR, and traditional online and offline resources. Oneupweb explores this new world and what it will mean to online marketers in this new white paper entitled “Cashing in on Universal Search, Questions Needing to Be Asked, Answers You Need to Know”. It’s a must-read for natural optimization and paid search engine marketers.

Oneupweb Records 75,000 Downloads of Its Corporate Podcasts.

In the twelve months that Oneupweb has been tracking, the company’s three business-to-business corporate podcast series – StraightUpSearch, OEM, and One for the Money – have recorded a remarkable 75,000 downloads. To see what all the excitement is about, click here, for series and episode descriptions and to access the integrated online marketing podcasts.

East Coast Readers of BusinessWeek Will Find Oneupweb “Expert Insights”.

In an effort to target outreach efforts both vertically and geographically, Oneupweb CEO Lisa Wehr participated in a special “Children of the Web” edition, providing a short article entitled “Integrate Your Marketing Efforts to Succeed in a Viral Age”. To access a copy of that article click here.

Oneupweb Director of Client Services Is A Panelist At Frost & Sullivan’s Sales And Marketing 2007 Executive MindXchange.

Frost & Sullivan, a leading global growth consulting company founded in 1961, is holding its eighth Executive MindXchange in Alexandria, Virginia July 22-25. The topic for the seminar being attended by key executives representing some of the world’s most recognized brands, is “Driving Top-Line Growth with Powerful Sales and Marketing Strategies.” Oneupweb Director of Client Services, Duncan White, will be a panelist discussing “Advanced Search Tactics – Playing the Right Card at the Right Time.” Duncan and Oneupweb Director of Business Development, Tim Kauffold, will be there for the duration of the show to introduce attendees to the integrated online marketing solutions available through Oneupweb. For event information, click here.

Let’s pretend you’re one of those marketing types who has resolutely steered your boat away from the uncharted waters of online social media. The few times you investigated MySpace, YouTube, SecondLife, iTunes’ podcast directory and the blogosphere were disappointing - much buzz, too much teen angst - empty, frivolous and dangerous content with no internal controls or proven models for monetizing the medium. And all that jargon!

You may have gotten by with that assessment a year ago. It won’t fly now. Here’s why:

25 Basic Terms

Before you pack your marketing bags and embark on a journey into the world of social media, you’ll need to know the language. Listed below are 25 basic conversation starters, excerpted from Oneupweb’s recent Pocket Guide to Social Media. More . . .

Graphical images used in virtual worlds to represent people. Users can create Avatar visual personalities selecting a gender, body type, clothing, behaviors and name.

Shortened from the original term “Weblogs,” these self-published websites containing dated material, are usually written in a journal format. Content such as text, pictures, video and/or audio have URLs plus other ways of identifying them by keywords (tags). This allows visitors to pull items to their desktop through subscriptions or aggregators without having to visit the actual website. Blogs often have links to other relevant online content, plus invite feedback through “posts” which are comments from readers.

Real time interaction on a web site, with a number of people adding comments via text entries.

First-person commentary posted or shared across a host of expression venues, including message boards, forums, rating and review sites, groups, social networking sites, blogs, video-sharing sites, etc..

This refers to harnessing the skills and enthusiasm of those outside an organization who are prepared to volunteer their time contributing content and solving problems.

The means by which you can read, view or listen to items from blogs, podcasts and other RSS-enabled sites without visiting the site, by subscribing to a directory or aggregator such as iTunes or Bloglines.

A term for the collaborative, but unstructured, way in which information is categorized on the web. Instead of using one, centralized form of classification, users are encouraged to assign freely chosen keywords (called tags) to pieces of information or data.

The process by which websites, blogs, etc. encourage links from other sites to improve popularity and raise positions on search engines. The enticement may include content, online tools, free downloads, or anything else that another site owner might find worthy of a link.

People who read but don't contribute or add comments to forums.

An online service or software tool that skilled “techies” develop by combining two or more tools to create an entirely new service.

A unit of cultural information such as a popular tune, catch-phrases, beliefs or fashions that can virally propagate from one mind to another. Online, it may be shared among bloggers or participants of social sites as a game, activity or quiz (e.g., name 50 favorite authors, the 100 worst songs, 10 favorite movies).

A term used in opposition to “broadcasting” to describe a podcast’s ability to reach a narrowly focused, highly interested audience.

An acronym standing for “packet Internet grouper” or “packed Internet gopher,” this is an automatic notification sent when a blog has been updated. It also describes the automatic communication between networked computers/servers.

A digital broadcast made available on the internet. Currently the majority of these broadcasts are audio files sent to directories through XML feeds and RSS – or Really Simple Syndication – formatted XML files. The word “podcast” is derived from “pod” as in Apple’s iPod, the popular portable audio player, and “cast” from “broadcast,” meaning “to transmit for general or public use.”

A term for programs used to automatically subscribe to and download podcasts; also called an aggregator. Podcatchers typically seek out new podcast episodes or items as soon as the program is opened.

Standing for Really Simple Syndication, RSS is the XML format that allows you to subscribe to content on blogs, podcasts and other social media, and have it delivered to you through a feed.

The collaborative equivalent of storing favorites or bookmarks within a web browser. Social bookmarking services such as del.icio.us or Furl allow people to store their favorite websites online and share them with others who have similar interests.

The term used to describe the tools and platforms people use to publish, converse and share content online. These include blogs, wikis, podcasts, and the sites dedicated to share information, stories, photos, audio and video files, and bookmarks.

Approaches and methodologies used to increase the positions of various social sites and postings on search engines.

Sites developed to help people discover new friends or colleagues with shared interests, related skills, or a common geographic location. Leading examples include Friendster, LinkedIn and MySpace.

A way of categorizing online content using keywords that describe what can be found at a website, bookmark, photo or blog post.

A podcast with enclosures containing video files rather than audio ones. Unlike audio podcasts which may only contain MP3 files, various file types can be used when podcasting video.

The planned promotion of a product, brand or service through a process of interesting actual or potential customers to pass along marketing information to friends, family, and colleagues. This word-of-mouth advertising is usually accomplished by a creative use of social media and other non-traditional marketing channels.

Sites such as Second Life, where individuals can create profiles and representations of themselves (avatars) to interact with others in an imaginary world. Marketers have taken up real estate on Second Life in an attempt to extend their brand to potential new customers.

An online, collaborative work space for multiple users of a web page – or set of pages –that can be edited collaboratively. The best known example is wikipedia, an encyclopedia created by thousands of contributors across the world. Once people have appropriate permissions – set by the wiki owner – they can create pages and/or add to and alter existing pages

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