June 2008
Oneupweb Creative Team Is At It Again.
| Oneupweb recently received several Awards of Distinction from the 14th Annual Communicator Awards. We were honored for creative excellence with our corporate podcast, One for the Money, OneUp Low-Down, our corporate blog, StraightUpSearch.com, and our Online Marketing Services Catalog. The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded over a decade ago, The Communicator Awards received over 8,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. |
New White Paper Crunches the Numbers that point to Success for B2B Marketers.
In our latest white paper, B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers you’ll learn how to predict your business’ success through search marketing and secure the support of upper management. Download the paper to discover important tools, information and real-life case studies that will make a positive impact on the growth of your business.
Join the Oneupweb Team.
We have experienced remarkable growth over the past year, and as a result, are regularly creating new positions that we are looking to fill with talented, creative people. Open positions currently include: PPC Project Manager, Software Developer, Web Developer and Graphic Designer. Please check them out and share with your friends.
In the Industry
Yahoo! recently started displaying a business's location under the search ads. This means Yahoo! geo-targeted ads will now have city names and state names below them, just like Google. Elsewhere in the industry, a recent study indicates that 68% of all searchers only look at a single page of results before clicking on something else. It has never been more important to be on the first page of search results!
June Low-Down.
Blogs, consumer reviews and other user-generated content have a powerful influence on consumer decisions and marketers need to be monitoring their online reputation on social media sites. How are you keeping up with what is being said about you, your products and/or your company online?
Check out The Low-Down, below, for results from last month's poll question.
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StraightUpSearch the Podcast—The Crazy Train Rolls Again.
| Lisa. Dave. Tim. All of the original cast members are back for the StraightUpSearch podcast series. Listen to their entertaining discussions filled with marketing words of wisdom. They’ve reworked the format to bring back some of your old favorites including Site of the Week (formerly What Were They Thinking?!), the Cool Tool and Do It! To listen to this entertaining crew, visit Oneupweb.com. |  |
IRCE 2008—A Sold Out Exhibit Hall, 3 Packed Days and Steamy Chicago in June.
Exhibiting in a packed hall is no easy feat. Add 4,500+ attendees to the mix, a few steamy Chicago summer days and you have the world’s largest e-retailing show at McCormick Place West. The Oneupweb team has returned from the show and is happy to report on an excellent few days of networking and content. What was the biggest buzz on the show floor? Social Media Marketing. With the biggest question being, just what is it and how can my company get involved? For starters—get ahead of the curve with our two part Secrets of Social Media Marketing Success white paper series. See how some of the most globally recognized brands incorporate social media marketing initiatives into their plan—some with astounding success and others less victorious. Then, give us a call or drop us an email and we’ll gladly discuss custom opportunities available for your business.
Oneupweb Sponsors Aids LifeCycle 7 Cyclist.
A record 3,000 people participated in this year's Aids LifeCycle from June 1-7, including a Oneupweb-sponsored cyclist! This 525-mile San Francisco to Los Angeles bike ride helps to raise awareness about HIV/AIDS, and raise money to provide critical services to people living with HIV and Aids. The ride doesn’t end until Aids does.
Real Client Case Studies. Real Results.
Our clients are receiving results so great, we can’t keep them to ourselves. This is the case for a client who provides market research, meeting and event management, corporate rewards and recognition, and customer loyalty programs to large companies worldwide. They came to Oneupweb with clear objectives to generate leads using both natural and paid search. And the results?
- Overall traffic to the website has improved nearly 40 percent with the integrated natural and paid search campaigns.
- Qualified leads have doubled and continue to increase. The campaign’s success has encouraged the company to expand its optimization campaigns across all business units.
- The company is able to track offline sales generated from online actions with the use of Oneupweb’s ROI trax® analytics, exceeding its expectations for tracking.
- In one month, Oneupweb’s natural campaign improved the website’s visibility in search engine results by 2,333 percent.
- Natural positions for the corporate site have continued to grow. For all the business units combined, visibility in search engine results has improved by more than 2,000 percent.
OneUp Stats.
Summer’s here and it’s time to optimize. These days, heading off on the traditional summer vacation starts with online research—and most summer travelers are looking to search engines for information first. So, if you want your business to capitalize on the summer travel season, you need top positions in search results.
Low-Down Poll Results.
Here are the results to May’s Low-Down poll question:
You want your website to be a resource—easy to navigate, user-friendly and intuitive so that you can build your brand, create loyalty and stay competitive online. When was the last time your company performed a thorough usability evaluation and analysis of its website?
Attention B2B Marketers: The Time for Search is Now
It’s true. B2B decision makers and buyers have gone online—and they aren’t looking back. Businesses are increasingly going online for purchases, and prospects are anonymously gathering information on solutions to persistent and complicated challenges. In other words, your prospects are looking for information about your services online, and you need to ensure that they’re finding you where and when they’re looking. Now is the time to increase your visibility in search results, and translate that visibility to brand-building and lead generation. Now is the time for search.
Here are a few tips to convince upper management to integrate search into the marketing mix and start making a positive impact on the growth of your business.
Calculate Your Potential. A small boost in conversion rates can make a big difference in your bottom line. Show that off by calculating the opportunity for your future SEO and SEM campaigns. Oneupweb’s SEO and PPC Lead Opportunity Calculators will provide you with hard numbers, showing your potential for growth with SEM. You’ll find these calculators in our latest white paper, B2B Search Success.
Understand management’s business objectives and challenges. If management’s goals include generating leads, improving brand equity, growing market share or just selling more of everything, search works. Tailor your message to the company’s current goals and present challenges.
Focus on the benefits. Focus on the benefits of online marketing—not the processes. Explain to management how it’s going to dramatically increase website visitors, conversions and profits.
Schedule a Presentation and “Talk the Talk”. You’ve got SEM down cold. You know the benefits that will speak to the specific needs of your company. You have all the information you need to support SEM’s positive results and potential for success. So go ahead and schedule a presentation with upper management. Turn the key benefits of SEM into talking points. And remember—search makes sense.
To find out more about how search adapts to B2B challenges, read a real-life example of B2B success with SEM and calculate your own potential with search engine marketing, download Oneupweb’s white paper, B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers.
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. You can access these and previous issues of OneUp Low-Down
at OneUpWeb.com. For questions about our services or other resources available at Oneupweb, call us toll free at 877.568.7477 or email info@oneupweb.com. We look forward to hearing from you.
