Oneupweb Featured as a
Leading Industry Resource.
Oneupweb was
recently featured in several outlets as an expert in integrated online marketing. Find out what Lisa Wehr, CEO, had to say about Best Practices for Holiday Social Marketing and why The Online Gate Is Open. For more information on how Universal Search is changing the rules of Q4 search marketing, check out this article byInternet Retailer.
A Franchisor’s Guide to Online Marketing is Now Ready for Download.
Oneupweb has created a special introductory guide for franchisors looking to market themselves online. The guide provides important terminology, strategies and insights necessary to pull ahead of the competition, expand and prosper in the rapidly changing franchise industry. Download a free copy today of
A Franchisor’s Guide to
Online Marketing.
A Franchisor’s Guide to
Online Marketing.
Traverse City Central
High School Students
Visit Oneupweb.
High School Students
Visit Oneupweb.
This month Oneupweb enjoyed a visit from Traverse City Central High School’s SCI-MA-TECH program. The program is offered to Grand Traverse area students in grades 10-12 who have a strong interest in math, science and technology. One of the goals of SCI-MA-TECH is to prepare students for further education and jobs in the STEM disciplines,
including careers involving computers and the internet—just what we do at Oneupweb! We had a great time talking with them and showing off our new
global headquarters.
Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issues with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. For past issues, visit our
newsletter archive.
newsletter archive.
Oneupweb Launches ‘Next Generation’ Website.
Oneupweb has launched a new website that reflects the company’s solid search foundations and expanded services in next generation marketing including: podcasting, blogging, social marketing and online public relations. Featured are crisp copy and original illustrations that target marketing executives, helping them to understand how online marketing fits into the overall marketing mix. White papers, case studies, survival guides and a complete glossary provide senior executives with important research, terminology, strategies and insights. And for those interested in discovering the Oneupweb culture, included are pictures of the company’s 23,000 square foot global headquarters and many of the people who work there. Check out these items and more at OneUpWeb.com.
Oneupweb Press Releases Now Available in New
Audio Format.
Audio Format.
Oneupweb is honored to be a trusted industry resource for custom research, quotes, opinions, images and photos. And often we have great news that we share with others as press releases. Now, to save you time, we are offering those press releases in audio format. Go ahead—listen to our latest release today. And, as always, feel free to contact us with any questions you may have.Silver Hill Financial Taps Oneupweb for
Podcasting Services.
Podcasting Services.
Silver Hill Financial, a nationwide commercial real estate lender, has selected Oneupweb to write, produce, host and track their corporate podcasts. Through PodGarden™, a division of Oneupweb, the integrated online marketing company will produce 40+ separate podcast episodes for the Miami-headquartered company. To learn more about all of our podcasting services, visit the PodGarden Division of Oneupweb.Oneupweb’s Duncan White to Speak at SES Chicago 2007.
Oneupweb’s Director of Client Services will participate in a panel at SES Chicago on December 3 to discuss why ‘There’s Still Money on the Table!’ He will present custom research that explains why/how well-optimized sites are over 60% more likely to have blogs and/or podcasts in comparison to non-optimized sites, why some retailers are seeing tangible benefits from incorporating different forms of content and why some sites, with a lesser degree of SEO, are positioning well on SERPs. To find out more, download Oneupweb’s Internet Retailer Study 2007: Once Again...There's Still Money on the Table.
Meijer Discusses Their Partnership with Oneupweb.
“We researched several companies, but what drew us to Oneupweb was the breadth of services offered, particularly in SEO and SEM. Oneupweb is upfront, easy to work with and provides us with a wealth of great information.”Oneupweb would like to thank Elizabeth Truman of Meijer’s Ecommerce Marketing and Promotions department. We look forward to continuing to work with you and all of the Meijer staff.
Prestigious Blog-of-the-Month Awarded.
Oneupweb’s coveted award for the Blog-of-the-Month goes to Geoff Hineman for his post: Three Reasons Why Wikipedia Matters to SEO. This post hailed as the most-trafficked during the month of October. To read Geoff’s entertaining entry and other insightful posts from all of our employees, visit StraightUpSearch.com.
When Cyber Monday Looms...Get Social
Black Friday and Cyber Monday loom on the horizon. Both mark high online traffic and conversion rates, not to mention extraordinary sales levels. Have you done all you can to grab shoppers’ attention and get your slice of holiday sales online? If you haven’t already, now is the time to get serious with your online marketing strategy. Now is the time to get social.
Four Things You Should be Doing Now:
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Create a Profile on MySpace and Facebook. By utilizing these social networks, you can connect with potential and current customers, and network with others based on specific interests and lifestyles. They also provide a forum where you can easily host videos and/or blogs, and receive messages and public posts from consumers. Remember to prominently place links on your profile to your retail site. Links are an important element in site optimization and allow your customers to navigate easily between your profile and retail site to find what they need. But remember—it is important to only create profiles with a set purpose, and to monitor those profiles frequently.
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Host a Discussion Board. Seventy-seven percent of all customers read user-generated product reviews. They treat them as a valuable resource. And there’s still time for your organization to benefit from user-generated content this holiday season. Create a discussion board or blog where visitors can post comments and communicate with each other. This should result in greater consumer involvement, more opportunities to communicate with your customers and more content for search engines. All of these benefits can lead to increased sales.
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Set Up an RSS Feed. RSS feeds are a great way to keep customers informed and automatically updated. And you can set them up for anything from blogs and podcasts to articles and
press releases.
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Integrate, Integrate, Integrate. Provide support for your social marketing strategies with your other online and offline marketing tactics. If you produce a printed piece, like a direct mail flyer or an ad, mention your social promotions. Have pay per click ads lead to landing pages that can be tagged or shared. You can even direct people to your website and social initiatives through promotions at your brick-and-mortar store.
For more information on integrating social media into your holiday marketing plans and to download our study, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online,
visit OneUpWeb.com.
visit OneUpWeb.com.
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. Visit our newsletter archive to access these and previous issues of OneUp Low-Down. For questions about our services or other resources available at Oneupweb, call us toll free at 877-568-7477 or email info@oneupweb.com. We look forward to hearing from you.
