OneUp Low-Down October 2007 | Search Engine Marketing Advice & Answers

Oneupweb Corporate Podcast Services Featured at the Podcast and
New Media Expo.

Oneupweb recently participated at the third annual Podcast and New Media Expo. The event brought together influential digital media creators, podcasters and content developers to cover a complete range of creation techniques, business objectives and future trends. WebProNews caught up with Tim Kauffold, Oneupweb’s Director of Business Development, at the Expo.
Watch his interview and find out more about the many podcasting and new media solutions Oneupweb offers to help enhance your brand.

Crestline Weighs in
on Oneupweb.

"Oneupweb is a company with a proven record and the tools to do the job right. Having a partner that knows the pay per click and search engine optimization worlds as well as they do has been invaluable. They watch our site very closely and make adjustments quickly and seamlessly when needed, all the time letting us know what they’re doing and why. We’re confident that we will continue to see more qualified traffic and greater conversion rates as we continue to develop our relationship with Oneupweb. To me, Oneupweb is more than a vendor; they’ve really been a partner for us."

Our sincere thanks to Larry Chasse, E-Commerce Manager at Crestline, for the kind words.
We truly enjoy working with you.

Oneupweb Announces StraightUpSearch™ Blog-of-the-Month.

The hits have been counted, the unique visitors have been tallied and the results are in! This month’s blog-of-the-month award goes to Luke Mason with his in-depth analysis of “Powerset - A Worthy Adversary for Google?”. Check out this and other entertaining, informational blog posts on the industry written by Oneupweb employees at StraightUpSearch.com.

Subscribe to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issues with a short introduction to each article. With one click you can access a complete article and read it then or download it for later.

New Contact Information for Oneupweb.

After months of planning, construction and anticipation, Oneupweb has moved its operations to the company’s new international headquarters. Our address is now 13561 S West Bayshore Drive, Suite 3000, Traverse City, MI 49684. Our new phone number is (231) 922-9977 and fax (231) 922-9966. You can still call us toll-free at (877) 568-7477, contact us via email at info@oneupweb.com and visit us online at OneUpWeb.com

Meijer Selects Oneupweb to Develop Pay Per Click Solutions for New E-Commerce Website.

Oneupweb has been selected by Meijer, a retail industry leader, to develop a pay per click campaign to strengthen Meijer’s national presence and build brand loyalty online. Meijer, the 10th largest privately held company in the US according to Forbes Magazine, is a Michigan-based grocery and general merchandise supercenter retailer operating 176 stores throughout Michigan, Indiana, Illinois, Ohio and Kentucky. The Meijer Family has led the company since its inception in 1934, growing the organization to nearly 62,000 employees. Oneupweb has already begun developing a strategic campaign to position Meijer on a national level, as well as increase traffic and conversion rates on their new e-commerce website.

Oneupweb Study Reveals the Secrets of Social
Media Success.

Oneupweb recently released a new study entitled: The Secrets of Social Media Success: How 2007 Hot Holiday Products Are Being Marketed Online. The research reveals unique and creative social media marketing strategies being used by several popular brands such as the Nintendo Wii and the iPod Touch. We’ve also included an article in this newsletter to help you implement some of the best ideas into your holiday planning.

Franchisor’s Guide to Online Marketing Now Available.

It’s a whole new world for today’s franchisors and their franchisees. In the realm of marketing, the single largest change in the franchise industry in the last decade has been the growth of the internet and its unprecedented ability to reach new audiences across borders and cultures. It’s a new world with an entirely new vocabulary – a place where there are risks as well as opportunities, a place that is ready to be explored. Oneupweb has created a special introductory guide for franchisors looking to market themselves online.

Direct Magazine Features Article by Oneupweb CEO
Lisa Wehr.

An article written by Oneupweb CEO Lisa Wehr entitled “Searching for Hillary” is featured in this month’s edition of Direct Magazine. The study talks about what politics can teach us about Universal Search and includes tips and techniques on how to add and optimize searchable media to your website. Read Searching For Hillary to find out more.

Two New Employees Join the Oneupweb Crew.

Two new employees have been added to Oneupweb’s expanding staff. Michael Koper joins Oneupweb as a paid project manager. He brings to the job more than five years of client management experience and an extensive background in developing solutions that meet and exceed project needs and client expectations. Jaymz Barber will be moving on from his own successful graphic design business to join the Oneupweb marketing department as a graphic designer. His artistic talent and communication skills should have an immediate positive impact on Oneupweb and our clients.

It’s a well-known fact that the holiday season is ‘make or break’ time in retail. In 2006 alone, nearly $439 billion dollars were spent at retail outlets both on and offline. And the share of those billions spent online is growing rapidly, with an exponential number of people doing their holiday shopping online. In 2006, online retail sales were in excess of $23 billion; an increase of 26 percent over 2005. With billions of dollars for the taking during the holiday months, and rapid growth in online holiday shopping, now is the time to grab shoppers’ attention and get
their conversions.

Be Social, for Goodness Sake

In a study entitled Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online, integrated online marketing leader Oneupweb found that social media is becoming an essential marketing tool for connecting with an audience and optimizing online presence, especially during the holiday shopping rush.

It’s partly because of Universal Search, which combines results into a unified search engine results page, making it more important than ever to include as much information as possible - especially in the form of online social media - to improve search rankings and increase traffic. It’s also in part due to the social nature of human beings, and the fact that consumers are demanding more and more social media
content everyday.

Several hot holiday products are already being identified by the social media marketing tactics they’re using to promote discussion and sales. Savvy retailers are dreaming of a green Christmas. It’s a dream that could come true for you, too, by implementing some of their best ideas into your holiday planning. Here are a few tips to get you started.

Add a company blog that includes video, pictures and text. It can build interest and loyalty, not to mention a new opportunity for search engine optimization. A blog with a holiday theme - gift ideas, promotions or specific holiday products - is a great way to take advantage of the swarms of online shoppers looking for information.

Consider podcasting. Is your audience composed of professionals who commute? A podcast that can be downloaded and listened to during travel could be a good fit for your customer base.

Post video content on your site. It’s a great opportunity to increase backlinks and social tagging, which can help improve search positions. And don’t forget about YouTube. With YouTube, consumers can visit the site, watch your video and easily post it to their own blogs, social networking profiles or websites. Users can also post comments, view your profile and subscribe to videos you post. With YouTube, you can reach a broader audience and generate buzz around new or unique products
or services.

Get help fine-tuning your online social media marketing efforts. It’s not something you have to do all on your own. Find a search engine optimization firm with experience implementing successful social media campaigns. Ideally, it should be a firm able to track all your searchable media outlets, making adjustments quickly and easily as needed to ensure your holiday success.

As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. For questions about our services or other resources available at Oneupweb, call us toll free at 877-568-7477 or email info@oneupweb.com. We look forward to hearing from you.


Oneupweb Corporate Podcast Services Featured at the Podcast and New Media Expo. Oneupweb recently participated at the third annual Podcast and New Media Expo. The event brought together influential digital media creators, podcasters and content developers to cover a complete range of creation techniques, business objectives and future trends. WebProNews caught up with Tim Kauffold, Oneupweb’s Director of Business Development, at the Expo. Watch his interview and find out more about the many podcasting and new media solutions Oneupweb offers to help enhance your brand. Crestline Weighs in on Oneupweb. "Oneupweb is a company with a proven record and the tools to do the job right. Having a partner that knows the pay per click and search engine optimization worlds as well as they do has been invaluable. They watch our site very closely and make adjustments quickly and seamlessly when needed, all the time letting us know what they’re doing and why. We’re confident that we will continue to see more qualified traffic and greater conversion rates as we continue to develop our relationship with Oneupweb. To me, Oneupweb is more than a vendor; they’ve really been a partner for us." Our sincere thanks to Larry Chasse, E-Commerce Manager at Crestline, for the kind words. We truly enjoy working with you. Oneupweb Announces StraightUpSearch™ Blog-of-the-Month. The hits have been counted, the unique visitors have been tallied and the results are in! This month’s blog-of-the-month award goes to Luke Mason with his in-depth analysis of “Powerset - A Worthy Adversary for Google?”. Check out this and other entertaining, informational blog posts on the industry written by Oneupweb employees at StraightUpSearch.com.		Subscribe to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issues with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. New Contact Information for Oneupweb. After months of planning, construction and anticipation, Oneupweb has moved its operations to the company’s new international headquarters. Our address is now 13561 S West Bayshore Drive, Suite 3000, Traverse City, MI 49684. Our new phone number is (231) 922-9977 and fax (231) 922-9966. You can still call us toll-free at (877) 568-7477, contact us via email at info@oneupweb.com and visit us online at OneUpWeb.com Meijer Selects Oneupweb to Develop Pay Per Click Solutions for New E-Commerce Website. Oneupweb has been selected by Meijer, a retail industry leader, to develop a pay per click campaign to strengthen Meijer’s national presence and build brand loyalty online. Meijer, the 10th largest privately held company in the US according to Forbes Magazine, is a Michigan-based grocery and general merchandise supercenter retailer operating 176 stores throughout Michigan, Indiana, Illinois, Ohio and Kentucky. The Meijer Family has led the company since its inception in 1934, growing the organization to nearly 62,000 employees. Oneupweb has already begun developing a strategic campaign to position Meijer on a national level, as well as increase traffic and conversion rates on their new e-commerce website. Oneupweb Study Reveals the Secrets of Social Media Success. Oneupweb recently released a new study entitled: The Secrets of Social Media Success: How 2007 Hot Holiday Products Are Being Marketed Online. The research reveals unique and creative social media marketing strategies being used by several popular brands such as the Nintendo Wii and the iPod Touch. We’ve also included an article in this newsletter to help you implement some of the best ideas into your holiday planning. Franchisor’s Guide to Online Marketing Now Available. It’s a whole new world for today’s franchisors and their franchisees. In the realm of marketing, the single largest change in the franchise industry in the last decade has been the growth of the internet and its unprecedented ability to reach new audiences across borders and cultures. It’s a new world with an entirely new vocabulary – a place where there are risks as well as opportunities, a place that is ready to be explored. Oneupweb has created a special introductory guide for franchisors looking to market themselves online. Direct Magazine Features Article by Oneupweb CEO Lisa Wehr. An article written by Oneupweb CEO Lisa Wehr entitled “Searching for Hillary” is featured in this month’s edition of Direct Magazine. The study talks about what politics can teach us about Universal Search and includes tips and techniques on how to add and optimize searchable media to your website. Read Searching For Hillary to find out more. Two New Employees Join the Oneupweb Crew. Two new employees have been added to Oneupweb’s expanding staff. Michael Koper joins Oneupweb as a paid project manager. He brings to the job more than five years of client management experience and an extensive background in developing solutions that meet and exceed project needs and client expectations. Jaymz Barber will be moving on from his own successful graphic design business to join the Oneupweb marketing department as a graphic designer. His artistic talent and communication skills should have an immediate positive impact on Oneupweb and our clients.
'Tis the Season to be Social It’s a well-known fact that the holiday season is ‘make or break’ time in retail. In 2006 alone, nearly $439 billion dollars were spent at retail outlets both on and offline. And the share of those billions spent online is growing rapidly, with an exponential number of people doing their holiday shopping online. In 2006, online retail sales were in excess of $23 billion; an increase of 26 percent over 2005. With billions of dollars for the taking during the holiday months, and rapid growth in online holiday shopping, now is the time to grab shoppers’ attention and get their conversions. \| Be Social, for Goodness Sake In a study entitled Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online, integrated online marketing leader Oneupweb found that social media is becoming an essential marketing tool for connecting with an audience and optimizing online presence, especially during the holiday shopping rush. It’s partly because of Universal Search, which combines results into a unified search engine results page, making it more important than ever to include as much information as possible - especially in the form of online social media - to improve search rankings and increase traffic. It’s also in part due to the social nature of human beings, and the fact that consumers are demanding more and more social media content everyday. Sell the Buzz Several hot holiday products are already being identified by the social media marketing tactics they’re using to promote discussion and sales. Savvy retailers are dreaming of a green Christmas. It’s a dream that could come true for you, too, by implementing some of their best ideas into your holiday planning. Here are a few tips to get you started. Add a company blog that includes video, pictures and text. It can build interest and loyalty, not to mention a new opportunity for search engine optimization. A blog with a holiday theme - gift ideas, promotions or specific holiday products - is a great way to take advantage of the swarms of online shoppers looking for information. Consider podcasting. Is your audience composed of professionals who commute? A podcast that can be downloaded and listened to during travel could be a good fit for your customer base. Post video content on your site. It’s a great opportunity to increase backlinks and social tagging, which can help improve search positions. And don’t forget about YouTube. With YouTube, consumers can visit the site, watch your video and easily post it to their own blogs, social networking profiles or websites. Users can also post comments, view your profile and subscribe to videos you post. With YouTube, you can reach a broader audience and generate buzz around new or unique products or services. Get help fine-tuning your online social media marketing efforts. It’s not something you have to do all on your own. Find a search engine optimization firm with experience implementing successful social media campaigns. Ideally, it should be a firm able to track all your searchable media outlets, making adjustments quickly and easily as needed to ensure your holiday success.
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. For questions about our services or other resources available at Oneupweb, call us toll free at 877-568-7477 or email info@oneupweb.com. We look forward to hearing from you. Copyright © 2007 Oneupweb. All Rights Reserved Privacy Policy

'Tis the Season to be Social