Renovations Underway on New Oneupweb International Headquarters Building.
The sound of hammers, saws and
the crunch of heavy equipment mean construction has begun on Oneupweb’s new 23,000 square foot facility. The company is slated to move its operations to the building on Grand Traverse Bay in Traverse City, Michigan in October.
Media Outlets Showcase Oneupweb as a Leading Voice in Online Marketing.
Oneupweb has recently been featured in several prominent media publications as a leading voice in the online marketing and search engine industry. Internet Retailer spoke to Oneupweb about Universal Search and featured us in an article about our 2007 Online Retailer Study, along with the ClickZ Network, the Houston Business Journal and more. Plus, watch for Oneupweb CEO Lisa Wehr’s upcoming articles in iMedia, Direct Magazine and PRWeek. Oneupweb Honors
StraightUpSearch™ Blog-of-the-Month.
Oneupweb will once again be awarding the prestigious “Blog-of-the-Month” honor to the talented employee whose StraightUpSearch™ blog post hails as the most-trafficked during that month. StraightUpSearch™ posts include everything from timely tips and articles, to satirical looks at the state of the industry. Augusts’ winner was Vern Rowe for his entertaining take on “Why Ask.com Should Buy Microsoft.”
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Oneupweb Case Study Book Now Available.
No theories here. Just real results, in real business situations, shown by real companies who have partnered with Oneupweb. We call it our case study book, and free printed versions are now available.To get your free copy of the Oneupweb case study book, contact us today at info@oneupweb.com.
Three Fresh Faces add Diversity, Creativity to Oneupweb.
New key staff members have been added to Oneupweb’s growing list of personnel. Alexandra Wien showcases her writing and critical thinking skills, joining Oneupweb as a natural project manager. Erin Anthony capitalizes on her talent for teamwork and communication with the role of paid project manager. And Erin Kiser brings a passion for coding and a unique background in Dungeons and Dragons Online to her new position as a software programmer. All three add fresh ideas about search engine marketing and extensive experience to our staff, positively impacting both Oneupweb and our clients.
Universal Chaos, the Latest in Oneupweb’s One for The Money Podcast Drama Series, Is Now Available to Download.
In this latest installment from Oneupweb’s amateur acting company, an established online marketer learns some hard lessons about Google’s new Universal Search protocols. The company suddenly finds its search engine positioning and online reputation threatened
by a techno punk band with a similar name. The band’s aggressive promotions and eventual arrest generate massive viral buzz in multiple media formats, which lands them atop the Google results pages. The company’s online sales drop as search positions fall under the weight of the band’s notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast.To download, click here.
Six New Clients Partner with Oneupweb
Oneupweb recently welcomed six new companies to our growing client roster. SuperJeweler offers some of the highest-quality certified diamond jewelry, engagement rings and fine jewelry available at outstanding prices. DaVita is the largest independent provider in the United States of dialysis services for those diagnosed with chronic kidney failure. Guard ID Systems provides products that protect consumers from identity theft and online crime. Henry Ford Health Products is a leading resource for home medical supplies and durable medical equipment (DME). Perimeter is the only provider of complete security on-demand, including managed network security services that use pre-integrated technology. And if you’re looking to buy, sell and research fine art online, artnet offers the largest online Gallery Network of its kind.
They Like Us. They Really Like Us!
Sometimes a client says something so nice, we just have to share it with the world:“We are extremely excited to work with Oneupweb for numerous reasons. First and foremost, the relationship. Oneupweb allows us direct communication with the talented staff working on our project in addition to direct access to Lisa, one of the leaders in the industry. Your staff is extremely skilled, polite and goes beyond the call of duty when achieving results for their clients. Oneupweb is just as concerned with achieving results as we are! In our office, Oneupweb is considered as much a part of the team as our own staff and allows us convenient access to several focused experts in SEO and SEM. The bottom line; working with Oneupweb has produced a real, tangible and measurable return on our investment. Keep up the great work! And please pass along our appreciation to Lisa, Adam and Sarah. They deserve it!”
Thanks from Oneupweb to Leo Mueller, Marketing and Operations Manager at Sunporch.com
In Northern Michigan, the weather is growing colder and the leaves are just beginning to turn a light shade of orange. Fall is on its way. But online, it’s a whole different season.
In a study conducted by online integrated marketing leader Oneupweb entitled 2006 Holiday Online Retail Buying Trends, research shows that the holiday season starts in October - making Halloween an important milestone. While holiday shoppers may not be ready to hit the malls, online they’re beginning to look. And there are conversions and sales to be had for companies ready to greet those searchers.
The Impact of Universal Search:
This year, direct marketers need to be aware of the impact that Universal Search will have on their holiday campaigns. This “vertical” method of search, introduced in May 2007, combines all the categorical directory findings and media into a unified search engine results page (SERP). Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity. If you’re not optimized and not using new integrated online marketing techniques, your holiday campaign could get buried in the mix.
Four Things You Should be Doing Now:
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Find out what you don’t know.Have your search marketing team look for any significant unexplained drop in your search positions after May 2007. How about your competitors? Look for trends and how they might correspond to major overall shifts in Google results pages. Are there a particular group of keywords that have changed more than others? Are some unaffected? Keep monitoring. The answers to these questions can lead to some highly effective search strategies.
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Add and optimize searchable media. Remember how much new information you’re competing with on the new Google results pages. The best way to beat them is to join them and do a better job in the process.
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Add a company blog to your media content. It may occupy its own URL, but it should link to your site and vice versa. Optimize your blog much as you do your website.
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Consider podcasting. The recent growth of the medium has been nothing short of phenomenal. Much like blogs, podcasts can be optimized, tagged, and linked to your website.
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Optimize your press releases, tag and link them to your website. Include visuals, since Universal Search is now picking up images and video.
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Include images and video clips on your website, optimally described and tagged. Google’s algorithms will now search for such files as well.
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Integrate your efforts as never before. Generally speaking, the more one online communications effort supports the next, the better your Universal Search results will be. For example, you send an optimized press release about a new podcast. Included in that release are links to the podcast and the company website. Attached are photos of the products mentioned in the podcast with appropriate identifying text. The optimized podcast is linked to a blog which encourages reader posts and social tagging. The blog is linked to the website and interlinked with other popular relevant blogs. Ads might be created promoting the products with a link to the podcasts and appropriate website URLs.
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Get help where you need it. If your search analytics aren’t giving you an accurate, timely picture of your competitive positions, find a firm with more robust analytics. Ideally, it should be a firm able to track all your searchable media outlets - your blogs, podcasts, pr releases and social media insertions. The more centralized the source, the easier the integration. And as we stated above, integration is the key.
For more information on Universal Search and our study on 2006 Holiday Online Retail Buying Trends, visit OneUpWeb.com and download these and other white papers.
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. For questions about our services or other resources available at Oneupweb, call us toll free at 877-568-7477 or email info@oneupweb.com. We look forward to hearing from you.
