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Find the time to stay current with online marketing trends by listening to Oneupweb's iOM (integrated online marketing) podcast series. We put our most popular white papers into podcasts, to give you another means of keeping up to date in your busy marketing lives. So, you can access the information while you commute, exercise or travel. Or if you have to take lunch at your desk, double your productivity and listen on your computer.
Subscribe and get:
- Pay-per-click (PPC) strategies
- Essentials of podcasting
- A holiday online marketing guide
- The importance of scoring well on search engines
- Developing quality online marketing plans and partners
- And more…
iOM Podcasts Allow You To:
- Keep up with changes in online marketing opportunities
- Learn how other marketers are using online marketing successfully
- Learn how to implement new tactics like search optimization, podcasting and more
- Benchmark your programs against the industry's best
- Develop more effective marketing plans
iOM Episode Info
Episode 9 - The Value of Podcasting to Search Marketers
Reveals the new and often overlooked opportunities that podcasting represents for natural optimization and paid search campaigns. If you're wondering how podcasting can be part of your search marketing efforts, this podcast should be of particular interest. Released December 13, 2006
Episode 8 - Moving Around the Podcast Cycle
Our Podcast Cycle walk-through takes viewers step-by-step through the process of creating, launching and tracking a podcast. It's designed to take some of the mystery out of the medium that is attracting an audience of 10 million this year and 80 million by 2010. (Video Only) Released December 12, 2006
Episode 7 - Corporate Podcasts - How Long Should They Be?
Four minutes or forty-five minutes - what's the optimum length for a corporate podcast? Discover some surprising answers in the industry's first actual research on the subject. In this podcast white paper Oneupweb looks at what the most successful business podcasters are doing and what you can learn from the experience. Released October 23, 2006
Episode 6 - Corporate Podcasting 101 - Part 2
Corporate Podcasting 101 is a marketing primer for executives offering clear, concise, jargon-free information describing podcast production, marketing, optimization and performance tracking. With this information, marketers will have enough background to see how podcasting can impact their bottom line and what's necessary to produce a podcast series. Part 2 of a 2 part series. Released September 18, 2006
Episode 5 - Corporate Podcasting 101 - Part 1
Corporate Podcasting 101 is a marketing primer for executives offering clear, concise, jargon-free information describing podcast production, marketing, optimization and performance tracking. With this information, marketers will have enough background to see how podcasting can impact their bottom line and what's necessary to produce a podcast series. Part 1 of a 2 part series. Released September 8, 2006
Episode 4 - How to Sell SEO Internally
As marketers begin to craft marketing plans, this helpful iOM Series white paper provides tips that will help colleagues understand the benefits of search engine marketing and help you secure appropriate budgets. Released August 18, 2006
Episode 3 - Holiday PPC
This next in a series of informative white paper podcasts from Oneupweb, a respected leader in integrated online marketing (iOM), provides retailers with 10 vital questions they need to consider NOW to prepare for the holiday selling season. There are tips, timetables and oft-overlooked details that retailers need to know to prepare themselves, their companies and their pay-per-click (PPC) online marketing campaigns. Valuable summer listening - or any time a plan is coming together. Released August 4, 2006
Episode 2 - Consider Podcasting: A Powerful Addition to Your Integrated Online Marketing Efforts
There's a new train roaring through the internet - podcasting. Our white paper details the opportunities and challenges of this exciting, effective medium. Released July 6, 2006
Episode 1 - Target Google's Top Ten to Sell Online
Oneupweb's white paper "Target Google's Top Ten to Sell Online" is a broad study demonstrating a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page. Released June 13, 2006
Subscribe to iOM
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