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One for the Money - An Online Marketing Drama Series from Oneupweb
Oneupweb, integrated online marketing leader, has produced a tongue-in-cheek homage to old time radio illustrating some very real online marketing disaster scenarios. Expert commentary at the end of each podcast provides actionable analysis and advice for marketers.
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One for the Money Episode Info
Episode 8 - The Slasher
The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon discover in the latest episode of One for the Money, our ongoing podcast drama series. Released April 29, 2008
Episode 7 - Social Suicide
The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the company's long-time PR firm. When questionable photography and self-serving, phony posts starts turning up on the company website, the new VP finds himself on the defensive. Things only get worse when an embarrassing office party video reaches YouTube. Released January 30, 2008
Episode 6 - Useless Pain
An exotic adventure foods e-retailer faces some unhappy adventures with a dysfunctional website. As sales plummet, company president - Bob, of Bwana Bob's Adventure Cuisine - encounters one site usability problem after another. The problems are magnified by the unavailability of the overworked company webmaster. Released December 7, 2007
Episode 5 - Universal Chaos
An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's viral buzz lands them atop Google's results. The e-retailer's online sales drop as search positions fall under the weight of the band's notoriety. Released September 19, 2007
Episode 4 - Designs on Disaster
A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. For a site redesign, the company chooses a quick fix solution using an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Released July 31, 2007
Episode 3 - The Poisoned Podcast
A corporate directive has a CEO determined to get his company podcast up and running fast. He has two proposals: do it right with people who understand the medium, or do it fast and cheap internally. In the 3rd One for the Money episode, we learn the real costs of "fast and cheap." Released June 25, 2007
Episode 2 - The Paid Assassin
An eager new IT employee volunteers to run his employer's first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. Released May 18, 2007
Episode 1 - The Dirty Little Secret
A mythical manufacturer discovers at its regular board meeting that a routine online search for their website turns up a multitude of trashy sites. The ensuing recriminations and eventual solutions cause a considerable shakeup in management. Released April 26, 2007
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