Press Coverage

Yes, Virginia, There Was a Cyber Monday: Oneupweb

Direct (January 2007)
Web retail traffic, conversions and sales started building in the last week of October 2006 and did not start declining to pre-holiday levels until the week of Dec. 18. Even then, sales and conversions remained high, although traffic dropped back to pre-holiday levels.

And the "Cyber Monday" effect? It was real.

Those are some findings from a report, “2006 Online Holiday Buying Trends”, compiled by interactive marketing agency OneUpWeb and released yesterday. The study tracked search analytics data from paid search ad campaigns, a mix of online retailers and more than one million unique consumers for the period from Sept. 25, 2006 through Dec. 31. The data was aggregated and sorted into traffic, conversion rates and total sales. OneUpWeb then calculated changes in those three categories relative to the base week of Sept. 25 through Oct. 1, 2006.