Oneupweb Press Releases

Automation Alley Hosts New Interactive Marketing Series:

Business Opportunities for Podcasting

FOR IMMEDIATE RELEASE -- TROY, MICH. — January 22. 2007 — Automation Alley's Technology Business Committee will host its first Interactive Marketing Series workshop on February 1, 2007. The event will be held from 5:30 to 7 p.m. at Automation Alley Headquarters, 2675 Bellingham in Troy. The interactive educational workshop will examine various topics related to Internet marketing techniques.

Tim Kauffold, director of business development for Oneupweb and its division, PodGarden, will demonstrate the business opportunities available with podcasting. Oneupweb, located in Lake Leelanau, is a leading national search engine optimization (SEO), paid search marketing (SEM) and podcasting firm. Oneupweb is a three-time winner of the ClickZ Marketing Excellence Award for Best SEM Vendor

Kauffold's primary role is developing Oneupweb's podcast services, including production, online promotion and tracking of podcasts. He was a key contributor on the development team of PodTractor, Oneupweb's proprietary podcast tracking technology, which is currently the only podcast tracking able to capture data from iTunes.

Kauffold will discuss the importance of a well-optimized podcast and how it can improve the position of both your corporate podcast series and your website. Podcasts can be used to establish an ongoing relationship with prospects and current clients; educate an audience on an issue, product or company; record white papers and articles for commuters; and position your company as an industry-thought leader.

The series will provide different strategies used by successful businesses across the country to market their companies or products. All participants are encouraged to bring laptops to follow along as the speakers demonstrate the various marketing techniques available. To review podcasting information in advance, check out PodGarden.com, the full-service podcast production division of Oneupweb.

Registration and networking begins at 5 p.m. The workshop will take place from 5:30 to 6:30 p.m. and followed by a question and answer period. Sponsored by PR Newswire, SMZ Advertising and Eiler Communications, registering for the event costs $10 for Automation Alley members and $20 for non-members. To register, please call the Automation Alley Resource Center at (800) 427-5100 or visit www.automationalley.com.

About Automation Alley

Automation Alley drives the growth and image of Southeast Michigan's technology economy through a collaborative culture that focuses on workforce and business development initiatives.

More than 680 businesses, educational institutions and government entities belong to Automation Alley, covering an eight county area and the City of Detroit. Automation Alley promotes regional prosperity through the Automation Alley International Business Center, which provides business attraction services and exporting assistance; the Automation Alley Technology Center, which brings together businesses, educators and government to help entrepreneurs accelerate technology commercia lization; and the GLIMA Network, a state-wide association for individuals engaged with and involved in technology-oriented industries. For more information, visit www.automationalley.com.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, online market research, marketing analytics and more. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. President and founder, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List three years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter, Online Marketing Brief ™, and a blog and weekly podcast named StraightUpSearch. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

Contact:
Nichole Aro Eiler Communications
734.761.3399
Nichole@EilerPR.com