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Oneupweb / American Marketing Association Webcast:
Search Marketing 2.0: Integrating User-Driven Technologies Into Successful Search Marketing Strategies
Traverse City, MI (PRWeb) February 22, 2007 – Oneupweb, in partnership with the American Marketing Association (AMA), will sponsor a webcast entitled Search Marketing 2.0: Integrating User-Driven Technologies Into Successful Search Marketing Strategies at 1p.m. EDT on Thursday, March 22, 2007. Marketers may register free by visiting marketingpower.com.
The webcast will address a number of topics and provide answers to questions regarding specific challenges confronting marketers in an ever-changing online world. In the Web 2.0 era, online searchers enjoy more control and options when it comes to gathering information. There are more search engines offering more choices and more sites can be accessed directly by visitors. Wikipedia, topic-specific social networking and entertainment sites, news and PR networks, blog and podcast directories, national and local search and industry-sponsored reference sources all have internal search capabilities.
“This webcast gives marketers the opportunity to ask questions about their online marketing plans and receive immediate feedback,” says Lisa Wehr, President and Founder of Oneupweb and one of the featured speakers.
Registered attendees will learn:
- Latest online user numbers and how they’re changing the marketing landscape
- New opportunities in online search and how marketers can put them to work
- New information technologies and outlets and what they mean to search
- Challenges and solutions of measurement
- Value of integrating all on- and off-line marketing initiatives
- How to begin integrating marketing programs for maximum impact and return
The 1-hour live webcast will comprise a brief introduction and overview, a 30-40 minute slide presentation, audience polls with immediate reporting of results, and an interactive Q&A session. The webcast will be available for on-demand listening for one year following the broadcast date. The slide presentation will also be available for downloading.
All attendees will receive a free copy of Oneupweb’s whitepaper “Consider Podcasting: A Powerful Addition to Your Integrated Online Marketing Efforts.”
“The webcast will address hot issues facing the online marketing community,” said Marla Chupack of the American Marketing Association and moderator of the webcast.
Featured Speakers:
Lisa Wehr, President and Founder, Oneupweb
Tim Kauffold, Director of Business Development, Oneupweb
Marla Chupack, Moderator, American Marketing Association
Marketing professionals who should attend:
CMOs, brand managers, market researchers, media planners/strategists, internet e-commerce specialists, public relations experts and others involved in new media development and planning strategies and analysis.
To register:
Visit the webcast directory at www.marketingpower.com. Registration is free of charge.
About Oneupweb:
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, online market research, marketing analytics and more. An award–winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three–time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. President and founder, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List three years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter, Online Marketing Brief ™, and a blog and weekly podcast named StraightUpSearch. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.
About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The AMA is the leader in delivering frequent and diverse marketing webcasts that thousands of marketing professionals rely on for information, ideas and insights.
