August 2009
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Digital Marketing Tip of the Month. Paid search pays off. Paid search offers an effective way for businesses to create mass brand awareness and target specific audiences while spending as much or as little as they'd like. Feeling motivated to move your business forward? Good news. Paid search campaigns are quick to launch—and can often times begin the very same day you feel inspired to initiate one. Give us a call and let us help make your paid search campaign (and any other online marketing initiative for that matter) a success—after all, it's what we do. What You Should Have Read.
Photo of the Month 
Our wheels of digital marketing change. 
One For the Road: Operation Michigan Here's Looking at You. Dear Feren Fruit & Gift Basket Co., Making gift giving easier is much appreciated by all. From your fresh fruit arrangements and fine wines to your floral bouquets and baby baskets—we think your company is brilliant and we would love the opportunity to make your online marketing campaigns garner sweeter results than your Loaded Pastry Tray. So give us a call at 877.568.7477, send an email to info@oneupweb.com or tweet @oneupweb. We're ready when you are.
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Oneupweb's Award-Winning Monthly Newsletter—OneUp Low-Down™ Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues. Oneupweb Crew Hits the Road Bringing Free Online Marketing Makeovers to Michigan Businesses "Hop in the GMC, it's as big as a whale and it's about to set sail…" Beginning August 17th, Oneupweb is embarking on a five-day tour of the state of Michigan to help businesses freshen up their digital marketing plans. For free. One for the Road was spawned by a passion to help Michigan businesses get back on track. Oneupweb will be traveling through Michigan in a vintage 1970's GMC motor home offering free online marketing consultation and advice to businesses who refuse to take"surrender" as an answer. We're bringing our help to your back door—literally! It's Michiganders helping Michiganders, because plain and simple—we live in this state, we work here and we love it. Find us at one of the following locations from 11am-6pm EST: 
Help us spread the word and be sure to follow reality show style, behind the scenes live coverage of the tour on Twitter, Facebook, YouTube and Flickr. Oneupweb's One for the Road Tour is a little old place where Michigan businesses can get together to help one another. In September, Oneupweb will also publish a free digital Michigan business directory, Operation Michigan, to bring the businesses we meet with together. And, If you can't make it in person, we've set up a hotline 877.833.0667 so you can call in for the same type of relentless, personalized, free digital marketing advice. For more information on One for the Road, please visit our micro site. And don't forget to help us spread the word. Tweet it, tell your Facebook fans—heck get traditional and send an email or call your local radio station. 
Even though temps continue to hover in the mid to upper 70s, "it's summer time in northern Michigan." (Thanks, Kid Rock!) The cherry trees are chock-full of ripe fruit and the beaches are a clutter with sun and surf lovers alike. And aside from the sails speckling the bay in front of our office windows, we've got some exciting things to share with you this month. From film festival footage to BtoB Who's Who (we'll explain)—this month's making headlines. Check it out.
Industry Events, Places and Faces. Oneupweb Director of Client Services, Duncan White will be presenting at the third annual Faegre Franchise Summit—a day-long best practices seminar on August 26th hosted by Faegre & Benson LLP. The theme of this year's summit, "Summits at the Summit", will include a Financial Summit, Media Summit and Leadership Summit aimed at helping franchisors identify best practices to use within their own franchises. White will be presenting alongside Mollie Young of Faegre & Benson and Marty Greenbaum of Greenbaum Marketing during a session that will provide an in-depth look at advanced social media tactics for franchisors on popular social media platforms like Facebook and Twitter. Oneupweb CEO Lisa Wehr and Director of Client Services, Duncan White will both be featured speakers as part of the 11th annual Franchise Leadership and Development Conference taking place at the Drake Hotel in Chicago September 23-25. The conference theme this year, "Mission Possible", will focus on helping franchisors learn to expand their brands, generate new business and ultimately, increase their bottom line. Don't miss White, who will be speaking on Thursday, September 24th from 11:15am-11:35am CST about how franchises can capitalize on digital marketing tactics like paid search, SEO and social media marketing and Wehr, who will be speaking in an all-day exclusive workshop for Franchise CEO's Wednesday, September 23 in a session entitled "Go Digital or Go Home." The Shock Factor (the stat you need to bring to your next marketing meeting). Social media marketing is an effective branding strategy.  |
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Hot Off the Desk of Oneupweb CEO Lisa Wehr. The hottest thing to come to me this month didn't come across my desk at all—but in fact, came whizzing across a conference table at me full tilt and BAM—smacked me right square in the face. Sometimes brainstorming sessions this intense can prove a bit painful, but when something this grand spawns from the madness we're once again reminded of why we chose marketing as a career path. We had tasked ourselves with a difficult mission—how can we help fellow Michigan companies from being flushed down the economic loo? And while brain cells were spontaneously combusting and the occasional "pop!" could be heard as ideas surfaced and fizzled before our very weary eyes—we were getting close, really close—so close we could taste it. And then it happened. There was no drum roll or red carpet accompanying this idea but rather, a simple ingenious that required no grand entry. All that this idea needed was a set of wheels (1970's motor home), a tank full of gas, an open road and a marketing team that was so relentless in their efforts that they'd be willing to spill their secrets of success for free. Yes that's right—for FREE. And so "One for the Road: Operation Michigan" was born. In order to help Michigan businesses fight back against the recession that's hit businesses so hard, we're bringing our business to you via a 1970's motor home and a wonderfully talented group of marketing gurus. During a five day tour of the state, Oneupweb will be planting its RV in the following parks from 11am-6pm EST to offer free (there's that word again) online marketing consultation and advice to businesses who refuse to let the word "defeat" slip into their vocabulary. And no, we're not going to talk you into a time share condo or sell you magazine subscriptions.
We live in this state, we work here and we love it. Plain and simple, we're not going anywhere. We're offering FREE nitty-gritty, get the point, no pre-printed fluff type of personalized online marketing advice that you won't receive anywhere else. We're ready to arm you with the type of information you need to fight this recession tooth and nail so be sure you don't miss out on this unique opportunity. And just in case you have other plans (and they better be really good plans) we've set up a hotline you can call as well. 877.833.0667. Jot it down. Get it tattooed on your forehead. Carve it on your conference room table. Okay, so we don't recommend the latter but nonetheless, Be Relentless™. And join us to chart a new course, one that takes us back to our roots as a prosperous state filled with smiling faces, hard workers and a love for the natural surroundings we're so blessed to have. Please help us to spread the word. Tweet it, tell your Facebook fans, send an email, call your local TV and radio stationss—whatever it takes! This is about Michigan businesses banding together to help one another, so let your friends and acquaintances in on the where's, why's and how's of One for the Road: Operation Michigan Tour. Also, be sure to follow us in real time on Twitter, Facebook, YouTube and Flickr. To find out more about One for the Road, visit http://onefortheroad.oneupweb.com or feel free shoot me an email at info@oneupweb.com, send me a tweet @lisawehr or give me a call at 877.568.7477. I look forward to talking with you. Otherwise, we'll see you on the road.
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. 
Copyright © 2009 Oneupweb. All Rights Reserved |
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