The Most Popular
StraightUpSearch Post

The results have been tallied and this month’s most read StraighUpSearch blog post is The Perfect New Year’s Resolution for 2010—No Scale Involved, authored by Carly Wujcik, Director of Marketing at Oneupweb. The world has changed, the way we market has changed and therefore, the way we evaluate success must change as well. In this blog, Wujcik discusses different ways your marketing team can accomplish this. It’s a New Year’s resolution that won’t let you (or your 2010 marketing plans) down.

The Secret to Success in 2010—Available On Demand

On December 2, 2009 Oneupweb hosted a first-of-its kind Live Strategy Session, which turned out to be quite the success. Lisa Wehr, Oneupweb Founder and CEO, and Duncan White, Director of Client Services hosted an interactive discussion about the new online marketing tactics for 2010, the importance of balancing branding initiatives and demand generation and the ways that Relentless Digital Marketing can transform your business. If you missed it, you can access the recorded version of our Strategy Session today. While it won’t be "live" anymore—it’s as close as it comes. Cheers and stay tuned for our January session.

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Photo of the Month

Striking sunrise captured from the windows
of Oneupweb’s Global Headquarters.

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Video of the Month

The video’s not new but the statement
holds true—Oneupweb Grows Brands.

Oneupweb's Award-Winning Monthly Newsletter—OneUp Low-Down™

Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues.

Augmented Reality That’s Out of This World. (Literally.)

Oneupweb has been tirelessly working on an augmented reality piece that puts users in control of fueling their own rocket (using Oneupweb’s very own Be Relentless™ energy drink), shooting for the moon and staking their claim once they get there. And it’s finally here. So be sure to check it out. And whenever you’re ready, we’d love to talk about your custom augmented reality piece, so drop us a line. Also, be sure to check out the other award-winning creative services Oneupweb now offers.

No Ribbons. No Tags. No Packages. No Bags.

This year, Oneupweb was thinking along the same lines as Dr. Seuss. Therefore, we’ve made a monetary donation to the Salvation Army in the name of our faithful clients and friends. It’s our way of saying and giving thanks this holiday season, all in one. So from all of us to you, have a great and happy holiday season.

Tis the Season.

As part of the Adopt-A-Family program sponsored by the Great Lakes IT Report, Oneupweb has sponsored an entire Christmas experience, including food, clothing and toys for a family this holiday season. Because at Oneupweb, we feel that every family deserves a wonderful holiday. It’s our way of giving back to the community. Happy Holidays!

Hot Off the Desk of Lisa Wehr.

Phew. 2009’s pulse is steadily growing slower and slower—and in less than a couple of weeks, we’ll see it flatline. And, before we even have the chance to breathe a sigh of relief, 2010 will be peaking its head around the corner and introducing us to new challenges, opportunities and undoubtedly, changes in the way we market our businesses. So, before we project ourselves too far into the future—it’s time to quickly reflect on the past year and learn from it. 2009 has been challenging in more ways than one, but rather than dwell on the unforgiving reality it brought many businesses—I want to focus on what steps we should all take in 2010 to ensure it’s a year worth celebrating. Today, the hottest things across my desk are the New Year’s resolutions your business can’t afford to opt out of in 2010.

• Define Failure and Success. Doing so will provide your business a clearer vision of where it’s heading in 2010. Revisit the goals you established for each of your campaigns. Take a holistic approach to evaluating which facets worked and which didn’t. Apply the lessons learned in 2009 to your 2010 strategy to ensure that your marketing plan is well-optimized and your budget is allocated appropriately.
• Take Calculated Risks. No risk, no reward. Sure, we all have budgets to stick to and the fears grown in 2009 are still gripping some of us, but if your business doesn’t take some calculated risks, it may never learn its potential. So think like an entrepreneur in 2010 and change up old tactics that may not be serving you as well as they should. Need proof? One word. Snuggie. No one ever imagined that a blanket with sleeves would turn out to be such a huge viral success. But after selling nearly four million of them, the Snuggie has put us all in our place. No pun intended.
• Get Involved with Social Media and the Money Will Trail. No more excuses. Your consumers are there. Your competitors are there. And you need to be there. Social media provides a unique opportunity for your brand to communicate with consumers, obtain constructive feedback, monitor and engage in conversations surrounding your brand and foster brand loyalty. From this year forward, social media is no longer something your brand can do without.
• Mix It Up. While social media is a very powerful marketing outlet for your brand, it’s critical that your business is grabbing consumers’ attention from all digital angles. People will be more likely to click on a display ad if they’re already familiar with your brand from a social site or natural search results. Use the various facets of your marketing campaigns to drive overall performance, brand identity and lead quality. Lead with integration and the revenue will follow.

By following these resolutions, your brand will be better equipped for success in 2010. There are no scales, cardio, or withdrawal involved—so no excuses. All these resolutions require is a steadfast commitment. And sticking to them will make your brand stronger in the end. Need an extra push to get things rolling? Call us—after all, growing businesses is what we do.

So shoot me an email at info@oneupweb.com, request a proposal or give me a call at 877.568.7477 to learn how you can get started. I look forward to speaking with you.

But until then, bring on the bubbly and let’s make a toast—to marketing success in 2010. See you there.

The International Kitchen®: Success Breeds Imitators

We sat down and spoke with Karen Herbst, Founder and President of The International Kitchen™ about the biggest marketing challenge her business faces and the methods she has used to overcome it. In addition, Herbst shared some exciting new directions The International Kitchen™ is taking in 2010—literally.

A Oneupweb client since 2002, The International Kitchen™ has been the leading provider of cooking school vacations to Italy, France and Spain since 1994. Ignited by a passion for worldly travel, food and wine, Herbst founded The International Kitchen™ nearly sixteen years ago and along with it, the overall niche market for culinary travel—no small task. And, once others recognized the market for culinary travel she created—the competition was born. Today, separating herself from the pack of imitators is Herbst’s largest marketing hurdle.

"Success breed imitators," says Herbst. "And while no other company’s depth, knowledge or staff could come close to that of The International Kitchen™, I have to continuously find a way to set my business apart from the competition."

How does she accomplish this? By harnessing the power of her credibility as an industry leader, professional connections, press releases and smart digital marketing.

With the help of Oneupweb, Herbst has successfully captured the power of the web and digital marketing. The International Kitchen™ has seen a great deal of success through using search engine optimization (SEO) and recently expanded their digital reach by establishing a social media presence for their business on Twitter, Facebook, YouTube and Flickr. The result? A luxury culinary travel company seeing lots of inquiries about travel in 2010—despite the economy. Other exciting news on the radar? The International Kitchen™ will even be expanding its culinary adventures into Peru, Turkey, Chile, Argentina and India in 2010.

Herbst’s eagerness to try new things coupled with her diligent efforts to set The International Kitchen™ apart from the competition prove that she recognizes the power of being relentless. She’s a sharp marketer, committed to the ongoing success of her business and we’re happy to have the opportunity to continue to help The International Kitchen™ grow and succeed both online and off in 2010.

Thanks for taking the time to speak with us about your marketing challenges, feats and goals. It’s been a pleasure!

To learn more about how Oneupweb can help your business establish an efficient, well-integrated digital marketing campaign, give us a call at 877.568.7477 or send us an email and let's get started.

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