January 2008 « Oneupweb Digital Oneupweb Digital

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Oneupweb is Now Hiring. Check out the open positions and share with your friends. Oneupweb Enjoys a Visit from "TAG". The talented and gifted class from Traverse City Central Grade School recently spent an afternoon at Oneupweb. Students enjoyed a tour of the building and learned about search engine marketing from some of the Oneupweb pros. Oneupweb Continues Strategic Growth. Leah Singer is the latest addition to a growing roster of talented individuals at Oneupweb. Her strong writing background and excellent communication skills will be put to good use for our clients as a paid project manager. Oneupweb Announces the Official Blog-of-the-Month. A new winner has been crowned for Oneupweb’s December Blog-of-the- Month. Erin Anthony’s festive post, "The Queen Celebrates Christmas on YouTube," highlights the royal approach to social networking. Read this and other blog entries on everything search marketing at StraightUpSearch.com.		Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues. Two New Papers Now Available. Test it. Fix it. Put it to work. These two papers—10 Top Ideas for a Quarter and Time for Your 15-Point Usability Checkup—will give you the questions you should be asking and initiatives you need to be considering right now, to get more out of your online marketing investment all year round. Download these free papers today. "Useless Pain", the Latest in Oneupweb’s One for The Money Podcast Drama Series, Is Now Available to Download. In this installment from Oneupweb’s amateur acting company, an exotic adventure foods e-retailer faces some unhappy adventures with a dysfunctional website. As sales plummet, company president—Bob, of Bwana Bob's Adventure Cuisine—encounters one site usability problem after another. The problems are magnified by the unavailability of the overworked company webmaster. Listen to the podcast today to discover how a simple 15-point usability analysis is just the thing for Bwana Bob—and maybe for you, too. We Value Your Opinion. Please take a moment to complete our survey. Your answers will be invaluable to Oneupweb’s ongoing dedication to improving our services and thought leadership role in integrated online marketing. 50 respondents will be randomly selected to receive a $5 Starbucks gift card. And one individual will be chosen at random to receive a $100 Target gift card. Putting our money where our motto is—that person will Discover the Difference of one! A New Client Partners with Oneupweb. Oneupweb recently welcomed a new client to our growing roster. Parkers’ Pantry offers a large selection of kitchen and outdoor cooking products, quality bakeware, cook's tools, small appliances, cutlery and more. The Matheson Team Talks about Oneupweb. "One of our most recent campaigns with Oneupweb is so successful that our lead volume has more than doubled in what is traditionally a slow period. It is rewarding to work with this dedicated staff that strives to help make our team successful." Our thanks to Suzanne Berger, Website and Marketing Coordinator for The Matheson Team. We enjoy working with you, and are looking forward to a successful year to come.
Top Online Marketing Tactics for Q1 Oneupweb recently polled our people on the front lines—our natural and paid project managers and their team leaders—to see where they will be helping clients focus their attention during the first quarter of 2008. We’ve assembled the results and organized them into a "Top 10" list that will prove helpful to any online marketer. Conduct PPC Ad Testing Test your current creative on a scientifically selected sampling of your target market. Try different copy, headlines, keywords and search engines. Adjust and test again. Track Offline Conversions Collect online-generated sales data from offline locations. Assess what promotions worked best on- and offline. Look at how on- and offline activities can complement each other. Add Social Media Marketing Investigate adding compelling video content to your website. Consider adding corporate podcasts and a company blog. Identify and participate in appropriate online social communities. Review Usability Test your checkout usability. Look at the complaints and suggestions you received during the holidays. Consider an independent site usability check-up. Examine Local Search Look at your company’s local search positions. Check popular online directories to see where and how you’re listed. Assess Your Keywords Identify your top converting keywords from the fourth quarter. Identify top converting keywords with low traffic. Get analytical help to explain these keyword performance issues. Monitor Search Engine Results Pages (SERPS) Guage your competition. See who is on the first results page for variations of your company name. Look for natural links to negative publicity articles or mentions. Look for competitors who may be aggravating these situations. Review Return Customer Data Determine how much of your business is being generated by return customers. Solicit feedback from return customers regarding improvements they’d like to see. Develop a customer retention plan based on feedback. Ramp UP PPC Spending Experiment: try different search engines and outlets. Compare different promotions and messages. Initiate Intelligent Integration Determine what creative, pages, messages and promotions work best for you. Identify your effective creative elements and standardize these wherever possible. Solicit an outside professional perspective to help implement this process. For a more thorough explanation on all of the above and other recommended activities, visit OneUpWeb.com or click on our position paper 10 Top Ideas for a Quarter—The Top 10 Things Online Marketers Should be Considering in the First Quarter of 2008.
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. Visit our newsletter archive to access these and previous issues of OneUp Low-Down. For questions about our services or other resources available at Oneupweb, call us toll free at 877-568-7477 or email info@oneupweb.com. We look forward to hearing from you. Copyright © 2008 Oneupweb. All Rights Reserved Privacy Policy \| OneUpWeb.com \| 877.568.7477

Top Online Marketing Tactics for Q1