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Do you use QuickBooks? If so, please click here to take a brief online survey. Your participation is really appreciated and we'll give you a great small business management software for free.

Currently running a display advertising campaign? If not, it may be something your business should look into and we can help you explore the benefits. When used as part of an integrated marketing plan, display advertising can help to increase brand awareness, leads, site traffic, time spent interacting with your company’s site and overall dollars spent online. Hiring a digital marketing agency to help oversee your efforts, monitor and optimize your campaign can help ensure the success of your next display campaign.

Because if you had, you’d know that display advertising is really proving its value, rich media campaigns increase consumer purchase intent and the demographics on Facebook are on a whirlwind of a rollercoaster—with users age 55 now outnumbering high school and college age users. Oneupweb can manage social media marketing and display advertising for you. Give us a call at 877.568.7477.

• A new study from the Online Publishers Association (OPA) and comScore confirms the value of display advertising, showing that it has significant impact on search and consumer engagement, brand awareness and overall dollars spent online.
• According to a study by Double Click, brand campaigns employing rich media with video increase purchase intent. Take one!
• While the number of high school and college age users has declined nearly 20% in the past six months, Facebook reports that the number of users age 55 and over has skyrocketed during that same time period.

Here's Looking at You.

Dear ‘Talian Market,

Making the world we live in a more delicious place is much appreciated by all. From sensational desserts to authentic sauces, spices and pastas—we think your company is lip-smacking brilliant and we would love the opportunity to make your online marketing campaigns garner sweeter results than your Tre Marie Colomba Dark Chocolate. So give us a call at 877.568.7477, send an email to info@oneupweb or tweet @oneupweb.

We're ready when you are.

Sincerely,
The Oneupweb Team

Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues.

• Are paid ads on social networks like Facebook, Twitter and YouTube worth your time or dollars? We’ve got your answer in our new social media eye-tracking study, Seeing Search Go Social: An Eye Tracking Analysis on Social Networking Sites. Check it out here. If you have an interest in conducting an eye tracking study for your company we can help, give us a call–we’re pros!
• Our Obama vs. Sign Thief video was awarded a Bronze Telly Award as part of the 30th Annual Telly Awards. Now who brought the bubbly? We can help you with award winning video content too! Interested? Drop us a quick note at info@oneupweb.com.
• Attention, Franchisors! The results are in. Learn more about how you can put your money to work for you in our new whitepaper: Paid Search for Franchisors: Follow the Leads, One Click at a Time. From PPC management to white paper authoring, if you have an interest but don’t have the time, we can do it for you—we’re multi-talented.
• Lights, camera, action. Where do we hang out outside of work? You can find us volunteering behind the concession stand and ushering at the (Michael Moore owned) Traverse City State Theatre on the first Tuesday of each month. Now pass the popcorn. Sorry, we won’t come to your town and work the concession stand. You’re on your own there.

• During the July 1, 2009 webinar: Saving Money But Losing Market Share, Duncan White, Oneupweb Director of Client Services along with Dawn Kane, President of Hot Dish Advertising and Sherry Fishman, President of Fishman Public Relations discussed why spending less in a down economy can be bad for business. This webinar was sponsored by the IFA.
• Join Oneupweb Client Services Representative, Teal Murley and Franchise Update Media Group's Vice-President of Marketing, Kimberlie Guerrieri on Wednesday, July 22 at 10am PST during the Paid Search for Franchisors: Follow the Leads, One Click at a Time webinar. Discover how franchisors and franchisees can be using paid search to their advantage. Registration is free, sign up today.
• We’re gearing up for the 5th annual Traverse City Film Festival taking place July 28-August 2 and we’re excited about being the 2009 Open Space Sponsor. You can catch us on the streets interviewing random passer-bys. And be sure to check out our famous Miley Cyrus interview caught on tape last year by none other than Oneupweb!

Expecting spend to nearly double in five years-because search marketing works!

Hot Off the Desk of Oneupweb CEO Lisa Wehr.

Over the years I've helped pioneer our industry, observed the near implosion of the Internet, worked with hundreds of clients of all sizes, watched search marketing become commoditized and recently become keenly aware of what it takes to effectively—really effectively—market businesses online today. No, not one of those little realizations—but a poignant, feel it in the gut, epiphany. The kind where the heavens part, rays of sunshine mark a clear path and angels sing. I love these moments and tend to relish in them a bit since they're few and far between.

So what is this earth shattering discovery? It's basic—and sometimes in our world, basic gets lost. For years at Oneupweb, we've preached marketing integration. And during this time, we've helped many businesses make it happen. It leads to a much more effective presence, resulting in a pleasing bottom line. But the difference between integration and truly making everything hum as one can start to look, well, simply like more marketing lip-service and the vision gets lost.

Here's the deal: everyone, globally, is feeling the pinch. And everyone is working desperately to weather the storm. But a change in perspective is what's really needed. Those ideas that you thought were stupid last year—you better be dusting them off and looking at them through a different set of lenses. If you think you know how to market your business—perform a gut check. Those little nagging doubts and unsure direction you have—lay them on the table—shine a light on them and open yourself to some help. Real help and input.

Online marketing has changed forever. Consumers (that's all of us) have permanently changed their buying behavior. They will never be quite the same even after our economy recovers. They have different concerns and expectations, so business as usual won't work any longer. Why continue with it? So here's the epiphany, as basic as it is, you have to do whatever it takes (within the bounds of the law).

Let that simmer a while.

Here's my advice to any marketer that cared enough to read this far. Don't be afraid. Breathe. Recharge. Rethink. Explore. Let your guard down. Dust off old ideas and explore new ones. Find budget—even if it's small—to test them. And don't make the mistake of thinking you don't need help if you're not sure what you're doing. You don't have time to throw stuff at the wall to see what sticks. The money you spend bringing on a good partner with the vision will help you earn more money, faster. This is a time for a clear plan and decisive action and out-of-the ordinary partners that can make everything you do hum as one.

Now get going! And if you’re interested in Oneupweb’s help, check out our laundry list of services. If it’s digital and it’s marketing, we do it.

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