June 2010

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Oneupweb Releases Study and Instrumental Formula for
Web Design Success

On June 9, 2010, Oneupweb launched a ground breaking new study, Revolutionizing Website Design: The New Rules of Usability, enabling business owners to objectively evaluate the design of a website. Simply stated—with it, you can determine whether the design of your website is causing or costing you business. It's a study your business can't afford to miss! Download your FREE copy today.

Join Us In July! Live Discussion Explores The Fundamentals Of
Digital Marketing Success

On Thursday, July 22, 2010 at 2:00pm EST join Oneupweb CEO, Lisa Wehr, and our top digital marketing experts for a live, interactive discussion exploring the fundamentals that drive wildly successful online campaigns. If you've ever found yourself wondering how to apply new digital strategies to your business—this session is for you! Register today!

And in case you missed our June episode, Lisa Wehr and Social Media Director, Keirsun Scott, dished on Facebook 101 and explored the details of the social media giant's new and complex changes. Check it out! (Due to a technical snafu the audio recording is not available, just the slides.)

Oneupweb's Newest Blog: Creative Meat is A"moo"sing!

You ordered and we delivered! After many of your requests, our creative team has launched Creative Meat—a true haven for web developers, graphic designers and creative minds! The blog features savvy design trends, techniques and tutorials. Get your fix now at www.creativemeat.com.

OneUpWeb.com Sweeps IAVA Communicator Awards

We're excited to announce that OneUpWeb.com took silver in three categories (corporate identity, visual appeal and video/motion graphics) and brought home a gold for structure and navigation at the 16th Annual Communicator Awards.
Enticed by our award-winning design work? Request a custom proposal today.

Oneupweb Embraces Smart Commute Week

Oneupweb didn't mess around when it came to a local business competition promoting smart commuting. Walking, carpooling, biking and even paddle surfing, more than 70% of Oneupweb's staff found a greener way to get to work—sweeping first place in the competition and donating the money saved on gas to the Traverse City Area Recreational Trail for the purchase of kid's bike helmets.

Global Golds: International Business Marketing Association Wins

Oneupweb's One for the Road: Operation Michigan tour was honored with a Community Relations Award of Excellence and the StraightUp Rocket project was awarded with an Augmented Reality Award of Excellence, at the international business-to-business marketing and communications contest, the B2 awards.

Celebrity-Praised, Gourmet Empire Zingerman's Featured in Be Relentless™ Podcast Series

Lisa Wehr and Director of Operations, Tim Kauffold, received insightful business philosophy from Ari Weinzweig, Co-Founder of Zingerman's Delicatessen, in their most recent edition of Oneupweb's Be Relentless: Business Success Against The Odds podcast series. Weinzweig's specialized food businesses have wooed the pallets of Oprah Winfrey and Mario Batali, and we've got his inspiring story of Michigan-based business success. Tune in and let us know who's story you'd like to hear next!

I'm currently on the open road in my vintage motor home and writing this column—thanks to my iPhone. What a long distance this internet and multimedia enabled piece of plastic and glass has taken us (literally and figuratively). From GPS navigation on my iPhone to "hole-in-the-wall diner finder" apps—it's amazing to think of how far technology has advanced at what seems like light speed. Smartphones have had a major impact on our everyday lives; changing our habits and behaviors, which makes for a seismic effect on marketing. Just as the internet made search mandatory, the smartphone is quickly propelling sophisticated mobile and social media marketing strategies to become the new norm. Here are three quick tips to make sure your brand is not only found by your prospects and customers in this new media landscape—it wows them.

Transparency and Authenticity Are the New Black: Social media not only gives marketers an unprecedented opportunity to communicate with the public 24/7—it's the very reason the public now demands it of your brand. Transparency and authenticity build trust, which is critical to social media and mobile marketing success. And remember this, every brand stands to benefit from advocates and evangelists. Building a following that knows and embraces the personality of your brand is not only the first step towards brand evangelism, it's easily enabled by social media with the appropriate strategy in place.

Remember, It's A Channel: Had consumer behaviors not evolved, we'd still be reading the newspaper. Much like the smartphone and social media, television introduced a new level of entertainment, utility and brand engagement when it hit the scene. But marketers didn't immediately abandon newspaper advertising with the advent of television. Instead, it was a channel they integrated to build and strengthen their brand. Social and mobile are much the same. They're channels, and while powerful, it's critical that they are integrated into a broader spectrum of digital media to build and strengthen your message, reach and success. Integration is, always has been, and always will be the key to reaping maximum ROI.

Utility, Entertainment and Relevance Sell: Think back to the last road trip you navigated. Did you notice every billboard that you passed? No! We tune them out until we either need them for something (like food, gas or a rest stop), find them highly creative and entertaining, or relevant. The same applies to both mobile and social. One of these three factors need to drive the strategy behind your campaigns before your audience (be they brand evangelists or not) willfully and sustainably invite them into their lives.

Enjoy your summer and take advantage of the new technology life has to offer—it makes a "change of scenery" remarkably easy, and you never know just how far a fresh perspective might take your business. If you want to chat more about social media or mobile strategies for your business, you can find me on Twitter @lisawehr, shoot me an email or give me a call at 877.568.7477. Or, you can request a custom proposal today and we'll get to work!

New Twitter URL Shortener: Is It Bye-Bye Bit.ly?

This summer, Twitter plans to release its link shortener, t.co, allowing users to shrink URLs directly from Twitter. Geared primarily towards users on mobile devices, the shortener will fight spam, enable better site security and have its own analytics system. What's this mean for marketers? Analytics are important to advertisers, which means it's a pretty safe bet that t.co will bring Twitter one step closer to the wide spread launch of it's "Promoted Tweets" platform, so stay tuned!

Dream Business Enhancement: Google Tags!

Google Tags allow businesses to enhance their local listings on both Google.com and Google Maps. Traditional business listings can now be embellished with a yellow tag that displays location info, coupons, videos, photos, menus, reservations and even custom messages. It's local search gone wild and we're here to help you cash in! Drop us a line or request a custom proposal to find out more.

Fortune 100 Companies Take On Social Media

The world's most powerful companies utilize Facebook, Twitter and YouTube. On average, the Fortune 100 tweet 27 times per week. Connecting with loyal customers and prospective audiences, leading companies know the importance of implementing social media, and here at Oneupweb we're ready to introduce you to its benefits, too.

At Oneupweb we're proud of our clients and want to share their news with you. So, we've added the Client Scoop. Dig in!

Hurry! Cherry Bay's Website Offers Sweet Incentives!

Fresh and healthy recipes (cherry chicken wrap anyone?), special promotions and delicious products like dried fruits, cherry concentrate and more abound on the new Cherry Bay Orchards website launched by Oneupweb. Don't forget to join them on Facebook for insight on the power of this super food, special discounts and more!

Cruise Global Marine's Website

Boating weather is finally here! Looking for boat insurance? From yachts to dinghies—Global Marine has you covered! Check out their revamped website for a truly relaxing experience…yes, navigating their site is a breeze!

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As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. You can access these and previous issues of OneUp Low-Down at OneUpWeb.com. For questions about our services or other resources available at Oneupweb, call us toll free at 877.568.7477 or email info@oneupweb.com. We look forward to hearing from you.