The numbers don't lie—which is why it's vitally important for your company to be measuring and monitoring the results of your online marketing campaigns. This will allow further insight into what's working and what's not.

Perhaps it's the creative that's not working? Or maybe you need to switch out your call to action? Whatever it may be, it's critical to continuously be on the lookout for ways to optimize campaigns so you can reap maximum benefits and ultimately, achieve the best possible results from your online marketing campaigns.

• A recent study done by Harvard Business School unveiled new Twitter research. Both men and women are more likely to follow men on Twitter, even though men only comprise 45% of the Twitter population.
• Is Bing ready to take on the Goliath that is Google? Better yet, is Google scared?
• Big businesses aren't the only ones using social media these days. According to a study by Sage Software and AMI-Partners, more than 270,000 small businesses are now utilizing social media. Professional social networking sites are most widely used, followed closely by general networking sites and niche community and job sites.
• According to an article by DM News, search is one of the most recession-proof marketing channels available right now thanks to its accountability, measurable results and strong ROI. Search marketing proves its worth yet again.

Here's Looking at You.

Dear Azure Dynamics Corporation,

Finding solutions that make the world we live in a more efficient and environmentally friendly place should be everyone's priority. From providing a 40 percent improvement in fuel economy and a 30 percent savings in maintenance costs, to producing fewer greenhouse gas emissions—we think your company is absolutely brilliant and would love the opportunity to make your online marketing campaigns more powerful than a fleet of hybrid semi-trucks traveling at the speed of light. So give us a call at 877.568.7477, email info@oneupweb or tweet @oneupweb.

We're ready when you are.

Sincerely,
The Oneupweb Team

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The boats are afloat and summer is slowly emerging after a (very) long hibernation! Here at Oneupweb, we've got some exciting things to share. From Silver Sledgehammers (we'll explain) to cutting carbon emissions, it's been a newsworthy month to say the least. From becoming a popular Twit to finding fans on Facebook, we've broken down the different types of social media sites in our new guide we call the "Pretty Good Scenario Survival Guide: Social Media Marketing."

• Our Office Survival Kit has been awarded a 2009 Silver Sledgehammer Award by the BMA. We were one of only four companies in the nation to receive this honor. Catch our distinctive acceptance video here. (There's a tattoo involved.)
• At the 15th annual Communicator Awards our Office Survival Kit, NaughtyListed.com and Obama vs. Sign Thief video all received Awards of Excellence. Our new website also received two Awards of Distinction as did our "How We Grow Brands" stop motion video. A big thanks to the Communicator Awards and the IAVA.
• We're giving away $1,000. It's true. All you have to do is refer a new client to Oneupweb, and we'll cut you the check. But the clock is ticking, so check here for all the details.
• Smart Commute Week just wrapped up here in Traverse City and the Oneupweb "Twicyclers" are proud to have placed second. Businesses competed against one another to see who could cut the most carbon by walking, bicycling and carpooling to work.

Oneupweb Director of Marketing, Carly Desmet, and Media Planner/Public Relations Manager, Maureen Michaels, jetted to Chicago on June 10th to accept our 2009 Silver Sledgehammer Award at the BMA Annual Conference: UNlearn, which kicked off at the Drake on June 10th.

Director of Client Services, Duncan White, represented Oneupweb at the 2009 Internet Retailer Conference. White was featured as an expert speaker at the event. His presentation, which was part of the Search Marketing Workshop, covered how businesses can set up and optimize their social media content—including blogs, videos, news releases and more. To learn more on how to optimize your company's social media content send us a tweet @oneupweb or email info@oneupweb.com.

Coming up on Wednesday, June 24th Duncan White will be presenting alongside Gary Gardner, CEO of Franchise Update Media Group at 10am PST during the Franchisor's: Cash In On the New SEO webinar. The presentation will touch on what blended search is, and how online marketing can and will deliver exponential growth opportunities for franchisors within this new search model. Registration is free, sign up today.

More than one third of marketers believe that digital marketing will prove more profitable than traditional marketing in 2009! (Well, we don't find it shocking...but, we thought you should know.)

Facebook Pages, Profiles & Vanity URLs—Extending Your Brand with Social Media

With Facebook rapidly catching up to Google and Yahoo in terms of monthly U.S. traffic, we thought it might be a good time for a bit of summer schoolin' on Facebook profiles and pages.

If you already use Facebook to interact with your friends and/or colleagues, then you already have a personal Facebook profile. If you don't, it's time you made your reservation aboard the social networking train. It's a free ride and easy to get started, so hop aboard.

Your Facebook profile is where you communicate with friends, share personal information including photos, videos, links, etc., and add applications that have an ever-expanding range of uses. Via your Facebook profile you can also interact with businesses that have a presence on Facebook. Here's where Facebook pages take center stage.

A Facebook page is essentially a public profile for businesses, brands, celebrities, places, causes, you name it. With a Facebook page you can share information about your business, your products, your promotions, your events—the sky is the limit.

Here's where the rubber meets the road: the information you share via your Facebook page is automatically fed to your page fans via their news feed. In addition, if a fan interacts with your page, that same interaction is spread to their friends via the news feed. Both actions expose more people on Facebook to your page and your brand.

And let's not forget about Facebook's new vanity URLs, which let you personalize your Facebook web address, such as http://www.facebook.com/dell. If your brand had a Facebook page before May 31, 2009 with a minimum of 1,000, you are eligible to choose a personalized URL for your company's Facebook page. Your can request your personalized web address here.

But what if you're late to summer school and someone has already taken your seat? If the personalized URL of your desire has already been scooped up, and you can prove that someone is infringing on your intellectual property rights by completing Facebook's IP Infringement Form.

All in all, Facebook pages offer an excellent opportunity for expanding your brand into the social media realm. Class dismissed.

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