March 2009
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Digital Marketing Tip
of the Month. Did you know you can lower lead acquisition costs and gain greater return with online media placement and planning? The best way to get started is to gather information about your target audience and create an audience profile. For example, if your audience is a group of fashion-obsessed bargain hunters, you can launch behaviorally targeted banner ads that will appear on the sites they're likely to frequent such as fashion magazine sites or auction-based sites like eBay or Bidz.com. Extra! Extra! Read All About It!  Oneupweb's new paper entitled The Fusion of Search and Social Media and our website redesign received a lot of news media attention, with Online Media Daily, ClickZ and the Great Lakes IT Report all covering the news. Check out these and other stories at OneUpWeb.com.
In the Industry
TheSEMPO board has elected five new officers to manage the organization. These new directors include Jeffrey Pruitt, Sara Holoubek, Ron Jones, Dave Fall and Chris Boggs. Elsewhere in the industry, the Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, which set boundaries and rules for buying and selling cost-per-click (CPC) advertising. These rules were established to help define what a "click is" and establish standard terms for the buying and selling of "clicks." Social Media Trendz.
 As you've probably noticed, the industry is clamoring over "Twitter". Why are some saying that this social media phenomenon will be the next Google? Many feel it's because of the real-time conversation threads that allow the user to stay updated on breaking news. This type of conversation satisfies an "I want it now" need that many people look for while performing searches, giving Twitter the upper-hand in providing real-time search results. Care to converse on the subject? Send us a tweet @oneupweb. See You at the Multi-Unit Franchising Conference
in April. Oneupweb will be doubling as a sponsor and a featured speaker at the Multi-Unit Franchising Conference held April 15-17, 2009 at the Bellagio Hotel in Las Vegas. Duncan White, Director of Client Services at Oneupweb, will be speaking about how multi-unit franchise owners can optimize their marketing efforts in order to increase revenue on Thursday, April 16th from 11:00am-12:00pm. Duncan and fellow client services representative Teal Murley will be manning booth 31 in the exhibit hall. We hope to see you there! |
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Oneupweb's Award-Winning Monthly Newsletter— OneUp Low-Down™ Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues.   The New Oneupweb.After months of tireless work, spurred by a passion to portray the real Oneupweb in all we do, our rebrand process is finally complete. Check out our entirely new website at OneUpWeb.com, and let us know what you think by emailing info@oneupweb.com or send us a tweet @oneupweb. 
Oneupweb's Social Media Marketing Survival Guide Provides the Insight You Need to Know.Social media marketing is growing in importance every day. From January 2008-January 2009, Facebook had nearly 70 million monthly visitors, MySpace had about 60 million monthly visitors and Twitter was not too far behind with an estimated 6 million tweeple (Mashable). Now is the time to tweet—or get involved in the conversation, and Oneupweb's Social Media Marketing Survival Guide is key to understanding the critical elements of social media marketing. Download your free copy of our Social Media Marketing Survival Guide today. Real Client Case Studies. Real Results.
For more than 55 years, this client has been delivering easy-to-prepare meals to busy families across the country. But today, families are looking online for meal options. Recognizing this, this client decided it was time to call Oneupweb. So we got right to work:
Oneupweb Brings Home Four ADDY® Awards.  Oneupweb recently received four regional ADDY® Awards from the Mid-Michigan Advertising and Marketing Association, setting us apart from a very tough and talented field of competitors. The Oneupweb Office Survival Kit took home a gold medal while the One for the Road cookbook, NaughtyListed.com microsite and Oneupweb vs. The Sign Thief viral campaign were awarded silver ADDYS®. The ADDY® Awards are the world's largest and arguably toughest advertising competition, with over 60,000 entries annually. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative of all sizes and entrants of all levels from anywhere in the world. We're humbled to receive such high honors within this competition.
 OneUp Stats.The number of U.S. Online Social Network Users is growing at an increasing rate, and incorporating social media into your search efforts is essential if you want your business to be successful online. Now is the time to jump on the Social Media bandwagon! |
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Hot Off the Desk of Oneupweb CEO Lisa Wehr - Tweet!  There seems to be a trend developing with my articles these past few months—they all revolve around social media. This should come as no surprise considering the huge growth and emphasis being placed on social media recently. In the January newsletter I used this space to outline different social outlets like Facebook, MySpace and LinkedIn. So this month, I want to spend some time focusing on a social network that's hot on my desk right now, and that's Twitter. While our company has had a Twitter presence for some time now, I recently started my own Twitter, and the results have been interesting. Not only am I able to engage in open conversation with clients, prospective clients and others–I've witnessed first-hand the unique kind of on-demand customer service Twitter can offer. I'm now more certain than ever that it's crucial for companies, and the decision makers at those companies, to become part of the conversation. People are going to talk and they are going to talk about brands they interact with. You not only need to monitor what is being said about your company, you need to get involved in the conversation. I challenge you to search for a brand name using Twitter's search engine. Take a look at what's being said about that brand, in real-time. Go ahead and search for your business. If you don't find what you're looking for, don't fret—get involved! Oneupweb's Fusion of Search and Social Media paper can provide you with important information about how to start optimizing your online social media presence. And of course, feel free to shoot me an email at info@oneupweb.com, send me a tweet@lisawehr or give me a call at 877.568.7477. I look forward to talking with you!
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research.
You can access these and previous issues of OneUp Low-Down at OneUpWeb.com. For questions about our services or other resources available at Oneupweb, call us toll free at 877.568.7477 or email info@oneupweb.com. We look forward to hearing from you. 
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