May 2010

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Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues.

Oneupweb's First Annual Client Summit: Registration Is Open!

It's true, even Madonna and Kid Rock are "hush, hush" about the opulence found in Northern Michigan. To us, it's home sweet home. Registration is officially open for our 2010 Client Summit, so check out the agenda, sign up, book your flight and come soak in the sun and new digital strategy with the Oneupweb crew. Early bird registration ends June 1, so tackle this opportunity now!

Timothy Young Shares His JAM-packed Story In the April Episode of Our Be Relentless™ Podcast Series

Oneupweb CEO, Lisa Wehr and Director of Operations, Tim Kauffold, got a spoonful of determination from Timothy Young, Founder, President and Chef of organic-gourmet food company, Food for Thought. Get a taste for yourself and tune in! Know a Michigan Entrepreneur with a great story to share? Let us know!

Live Discussion: Incorporating Facebook Into Your Marketing Mix

Register today (it's FREE!), submit your questions and get ready to learn how to apply all things Facebook to your business marketing strategy with Oneupweb CEO, Lisa Wehr and Director of Social Media, Keirsun Scott, on May 26, 2010 at 2:00pm EST. And, to get the conversation started, check out The Best of Oneupweb's Blogs: The Facebook Edition.

Coming Soon! Creative Meat, the Newest Addition to Oneupweb's Blog Family

Turns out, you want to hear what our creative team has to say about the industry. Well, you ask—we answer! Oneupweb's newest (and arguably, best looking) blog, Creative Meat will launch on Thursday, May 27, 2010, featuring premium cuts of design advice, tutorials, techniques, technology and insight delivered straight from the desks of our creative team! Bookmark it today, www.creativemeat.com, and stay tuned!

April Showers Bring May Awards!

Oneupweb Strikes Gold and Brings Home Best in Show at 2010 BMA Tower Awards
Oneupweb's One For The Road Earns a 2010 Communitas Award
Oneupweb = a 2010 Michigan Economic Bright Spot

Every bit as satisfying as cherry pie...go on and indulge in the new site Oneupweb recently designed and launched for Cherry Bay Orchards.

Global Marine's new website, designed by Oneupweb, just got easier than ever to use, which means choosing your boating insurance will be a breeze! Take a look!

Like what you see? We can do it for you, too! Request a custom proposal today and remember, you don't have to be the biggest brand to have brilliant marketing campaigns and cutting-edge creative. But, you have to Be Relentless™.

Lately, there are fantastic new digital tools and social media must-haves at every turn. Today it’s the iPad. I just received mine and it got me thinking about what it takes to market a business successfully today. And I quickly realized there is one simple truth: you need to be able to see the forest through the trees. Finding digital success today requires asking the fundamental questions, like why the trees are there in the first place. We often get so caught up with what’s new, from social media to mobile apps, that it’s easy, as marketers, to lose site of the “big picture”. It’s important to have clarity of the entire environment. Your website is the hub of your online presence, and yet sometimes it’s the piece you think about least when it comes to your online marketing strategy. This is probably the biggest mistake you can make because an out-dated site speaks for itself—it’s the face of your company, and like a building, clients and customers see the peeling paint and cracked foundation as an indicator of your company’s vitality. Focusing on the face of your business (your website) is the first step to building a strong foundation for digital marketing success. Here are some questions to begin with:

What purpose does your website serve?While it may seem simple, this can be the most difficult question to answer. Effective design for direct to consumer sales requires a different approach than designing for the B2B sales process. Answering this fundamental question will give you the clarity needed to tackle the deeper issues and ensure that your online marketing strategy is rooted firmly around a solid objective.
Are action paths clearly defined?Visitors to your site will always choose the path of least resistance. Consider this behavior when evaluating your site’s design: the fewer pages visitors need to click through to accomplish clearly defined objectives, the more likely you are to see strong conversion rates and sales. And remember, not everyone will start on the homepage, so be sure to mark all trailheads.
Beware of Superfluousaurus!Ok, so it’s a made up creature…but the warning is pertinent, nonetheless. Superfluous details, information or images can clutter action paths, and even worse, cause visitors to leave. Great imagery and copy is important, so keep it clean and organized. If you need help with this one, go back to the first bullet. If the content does not serve a purpose, kill it. And be sure to keep the path clear for business traffic.

Take a closer look at how your website could be impacting your bottom line by downloading our Action Oriented Design Checkup. Then, let’s talk about your website. You can find me on Twitter @lisawehr, shoot me an email or give me a call at 877.568.7477. I’d also be happy to get you a custom web design proposal.

Oneupweb's litmus test of industry buzz. Is it just loud noise or does it really strike a chord?

Perfect Pitch—The buzz that will change the tempo of online marketing:

Facebook Graph. Ok, get out the graph paper. Make a mark on one of the gridlines—that's your website on the Facebook graph. Now connect the dots. Once you are on the graph, other Facebook users can connect and interact with your web page as if it were another Facebook page. Any time a user "likes" a web page or content, it will show up on their Facebook profile and newsfeed. And web pages on the Graph will also appear in Facebook search results.

Why it's hot: A truly integrated, shareable online experience that thrives on connectivity with just a click. It's the most "viral" marketing has ever been! Just like successful businesses needed to harness the power of the search engines way back when, harnessing the power of Facebook is the new necessary. Need help? Contact us and tune in to our live discussion about Incorporating Facebook Into Your Marketing Mix May 26 at 2:00pm EST.

Google Caffeine. It's got to be relevant, it's got to be comprehensive, and most importantly, it's got to be fast. And that's what Google intends to deliver with Caffeine: better results for your query in half the time as before.

Why it's hot: The changes may appear subtle to the casual searcher, but it will make a big difference in the world of SEO. Search engine optimization will become more competitive, and it will also produce better and more relevant results.

Mobilizing the Online Marketing Forces

In 2009 we saw a 159 percent increase in the adoption of Touchscreen Mobile devices, like the iPhone and Android, according to a recent study by comScore. That's huge. And Oneupweb is harnessing the power of the new mobile marketplace. Did you know that there are now GoogleAdWords options to target iPhones and G1 devices? Does your website have a mobile strategy? Oneupweb specializes in outfitting today's businesses for the new mobile frontier. Take a look at the possibilities and give us a call. 877.568.7477.

Oneupweb's Digital Road Show Takes the New PPC for a Ride

On April 28, 2010, participants from all over the globe joined Oneupweb CEO, Lisa Wehr, and Director of Operations, Tim Kauffold, for a live discussion exploring The New PPC: Looking Beyond Google. Tune in to the recorded discussion as they answer audience questions about paid advertising on social media channels like Facebook, YouTube and Vimeo.

The Verge™ is Ready for Its Close Up

In April we launched our digital marketing magazine, The Verge™. We thought it was time for the no-nonsense, fluff-free truth about digital marketing and we're dishing it up straight in The Verge™. If you missed it last month, download your copy today.

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As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. You can access these and previous issues of OneUp Low-Down at OneUpWeb.com. For questions about our services or other resources available at Oneupweb, call us toll free at 877.568.7477 or email info@oneupweb.com. We look forward to hearing from you.