November 2009
|
|||
|
The New PPC: Paid Advertising in Social Media
A 2010 New Year's Resolution to Stick With: Download Today 
While it may seem early—it's never too soon to start pondering a New Year's Resolution. Well, at least not when it's one you can stick too. As 2009 nears its end (phew!), it's time to grab the opportunity that 2010 brings by the horns. Marketing is forever changed, your customers have gone social and you should too—or risk having your campaigns fall off the radar like the fail whale on Twitter. Get a jump start with Oneupweb's Ultimate Social Media Bundle. With the results it provides, we guarantee this is one New Year's Resolution you won't be abandoning. To sweeten the deal, contact us today and we'll customize a social media plan for your business. 
Halloween was a great excuse for Oneupweb employees to dress as their alter-egos. 
Be Relentless™ |
|
Oneupweb's Award-Winning Monthly Newsletter—OneUp Low-Down™ Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues.  Register Today: The Secret to Success in 2010.
A Standard of Excellence Web Award and Two Davey's. It's time to celebrate. Oneupweb.com was awarded a B2B Standard of Excellence WebAward for outstanding achievement in web development. And, our "One for the Road" recipe book and OneUp Low-Down monthly newsletter both received silver Davey Awards after competing globally at the 5th Annual Davey Awards Competition. Not bad if we do say so ourselves. But the better news is that we've expanded our services to offer our award winning creative development and web design. Interested? Let's talk! Hot Off the Desk of Lisa Wehr.  Whoever imagined that a cell phone would fulfill so many roles? For me personally, my iPhone is my planner and my shopping list "regurgitater”. It's my song and artist identifier and voice note recorder. It's my constant connection to Twitter and Facebook as well as my campground and Wi-Fi locator. While several thousand other iPhone applications exist, the hottest things across my desk this week are the seven iPhone apps I can't live without.
The iPhone has revolutionized the way we live. Twitter, Facebook and complete campground listings are now at our fingertips. And, with these new developments come significant changes within the marketing industry. What's this mean for you? It means that the way you reach your consumers needs to change too. It's crucial for marketers to take advantage of the new opportunities at their fingertips. And whether it's integrating mobile into your marketing mix or a cutting edge iPhone application, Oneupweb can help with all of your digital marketing needs. So shoot me an email at info@oneupweb.com, request a proposal or give me a call at 877.568.7477 to learn how you can get started. I look forward to exploring these opportunities with you. |
|
|
JGB Distributing & Invisible Fence® Brand: Feeding the Web
A Oneupweb client since 2008, JGB Distributing has over 100 dealers in the US and Canada and is the largest distributor in the world for Invisible Fence®. With every dealer independently owning and operating their business—maintaining the consistent brand identity that Invisible Fence® is known for poses some distinct marketing challenges. Add to that the fact that nearly all of their sales close offline and it's clear that JGB's unique infrastructure calls for an equally unique and well orchestrated marketing strategy. With the help of Oneupweb, JGB has that covered and their marketing plan continues to evolve with new strategies needed to stay on top. Like many other businesses, JGB felt the pinch of the economy in 2009 as the market filled with lower-priced, inferior products. Recognizing this, JGB's marketing team took the necessary steps to not only drive sales leads and demand for the Invisible Fence® Brand and JGB's dealers, but also to uphold the integrity of the premier pet safety brand. By integrating a good mix of digital marketing initiatives into their traditional blend of broadcast, print and sophisticated direct mail campaigns, JGB was able to maintain lead generation and sales without compromising the strength or reputation of the Invisible Fence® brand. By successfully harnessing the power of the web and online marketing to drive offline sales—JGB has been able to help dealers continue to obtain the in-home appointments critical to driving sales for their operation using efficiently targeted paid search campaigns and custom landing pages. In fact, in the last year, JGB's marketing team notes that while sales leads may have dipped a bit in one of their Midwestern regions—close ratios and contract sizes in that same region actually rose. As the JGB marketing team looks to 2010, their marketing budget will continue to "feed the web” incorporating new digital tactics with increasingly sophisticated and targeted direct mail and broadcast campaigns. "We're going to be expanding our PPC efforts and will continue to feed the web because we believe it's where people are going,” says Wright. "Additionally, we're looking into mobile advertising and some other tactics that we haven't tried yet.” Increasingly digital and evolving to meet the needs of their consumers? We think it's safe to say JGB understands the power of being relentless. They're smart marketers, committed to success and we're happy to have the opportunity to continue to help them grow and succeed, both online and off, in 2010. Thanks for taking the time to speak with us about your marketing challenges, feats and goals. It's been a pleasure! To learn more about how Oneupweb can help your business establish an efficient, well-integrated digital marketing campaign, give us a call at 877.568.7477 or send us an email and let's get started. |
|||
As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research.
Copyright © 2009 Oneupweb. All Rights Reserved 877.568.7477 | 13561 S West Bayshore Drive | Traverse City, MI 49684
|
|||
We sat down with Laura Wright, Chief Marketing Officer at JGB Distributing, Inc. & Invisible Fence® Brand to talk about her marketing outlook for JGB in 2010, and some of the unique challenges the company has faced and overcome under her direction this year.