October 2009
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 Digital Marketing Tip of the Month. With the holiday shopping season upon us, it's more important than ever to track all of your sales to determine the success rate of your keywords. This includes those sales that begin with a consumer doing research online, but making a purchase at your brick and mortar store. You should not only measure how many clicks your contact us and store address receive, but count them as a conversion with an assigned value as well. This can help you determine how well your keywords are performing. And if you need help, contact Oneupweb. It's what we do. What Were They Thinking? Sometimes it takes outlandishly brilliant campaigns to get your brand noticed. But how far can you take it without crossing the line? We want you to tell us, are these campaigns side-splitting funny or just too much?
What You Should Have Read. Because if you had, you'd know that the success of social media ads should be measured by level of engagement and not clicks, Twitter users are twice as likely to click on an ad and 65 percent of abandoned shopping carts return a day or later to complete that purchase.
 The Ultimate Franchise Combo. We've recently released a series of white papers that specifically focus on how franchisors can effectively use digital marketing to strengthen their business, maintain profitable and growing operations, increase brand recognition and more. 
Ducks play in the surf outside of our office on Grand Traverse Bay. 
We like coffee. A lot. |
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While we're not quite sure if we created change or if change created us, it's happened. And we're pretty excited about it! (Drum roll please.) Introducing the brand new OneUpWeb.com. Spawned by a passion to showcase our ever expanding array of services and our ingenious creative capabilities, we've done it again. So be sure to check out our entirely new website and let us know what you think by emailing info@oneupweb.com. 
From a 100-mile bike trip to a shiny new award for one of our clients, exciting things are happening at Oneupweb this October.
Hot Off the Desk of Lisa Wehr. It seems like just yesterday when social media was the new kid standing next to the punchbowl at the "digital marketing mixer." Little did we know he was swirling his straw around ideas and developments that would soon toss the young and impressionable world of digital marketing into the fast lane. Social media is huge. Gargantuan. Colossal. To put it simply, social media is calling the shots and making the introductions—and it's crucial for businesses to push themselves into social media's circle of friends. Right brain meet left brain-left brain meet right brain. Now that you've had time to mingle, let's get down to discussing how you relate to the hottest thing across my desk—the new ROI (return on insight). ROI, originally short for "return on investment" is being redefined as "return on insight" in social media's dictionary. Return on insight refers to a new way of measuring the success of a brand's social media efforts. Gone are the days when number crunching and counting clicks existed as the sole means of measuring social media success (sorry left brain). Now, in order for a company to launch and maintain a successful social media presence, the qualitative data (enter right brain) must be given as much acclaim as the quantitative data—if not more. Social media campaigns should be measured in terms of consumer engagement rather than number of clicks. Therefore, brands need to create an environment that elicits customer feedback—and then intercept and interpret this feedback. Social media provides a unique way for businesses to interact with consumers while gaining valuable insight, creating brand awareness and consumer loyalty. So now is the time for businesses to redefine their conventional metrics of social media success. Break through the barriers that once gauged success in number of clicks and instead, focus on the quality of communication with your consumers. Getting lackluster results? It's time to adapt your plan. Not sure where to start? Good news! We're pros and we'd love to help! Shoot me an email at info@oneupweb.com, send me a tweet @lisawehr or give me a call at 877.568.7477. I look forward to talking with you. Industry Events, Places and Faces. Tim Kauffold, Oneupweb's Director of Operations, and Duncan White were in Vegas on October 15-16, taking part in the Service Brands International Conference at the Venetian. They met with and talked digital marketing with franchisees from Molly Maids and Mr. Handyman (but they won't tell us if they put a bet on black). After this conference, one thing is abundantly clear—digital marketing can help franchisors and franchisees increase business and sales. Contact us today to find out how. 
Well the Times They Are a Changing… Yahoo has announced that their highly-controversial paid inclusion program will be no more at the end of this year. Instead, Yahoo will be shifting its focus to improving the overall search experience and relevancy of ads and subsequently, increasing user engagement and ROI for advertisers. This will take effect December 31st, 2009.
Is Your Company Tweeting? Or Social media marketing may look easy at first, but you have to do your research and have a solid strategy in place in order to garner additional leads and sales for your business. Our recent social media eye tracking study and handy guide to social media success will help you make Twitter sing. The Shock Factor (the stat you need to bring to your next marketing meeting) Years to Reach 50 Million Users:
It's clear we're in the middle of a marketing revolution. Social media properties are where consumers are spending their time, and here's another stat—93% of those who people who use social media expect brands to have a presence there as well. It's time to get social—and it's time you talked with Oneupweb. | |||
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As an internationally recognized thought leader in integrated online marketing, Oneupweb authors and maintains an extensive library of original white papers, articles and research. 
Copyright © 2009 Oneupweb. All Rights Reserved |
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A recent study from media research firm 
A study recently released by 
