Digital Marketing Tip of
the Month.

The busy holiday shopping season is just around the corner. Ensure your website can handle the increase in volume. Look at whatever volume is occurring the week of Halloween, and prepare for four times that during
peak weeks.

Oneupweb has been making headlines as a leading industry resource. Lisa Wehr (our CEO) has recently had several columns featured in Practical eCommerce, Multichannel Merchant and iMedia. Check them out, and stay up-to-date with the latest news
at OneUpWeb.com.

At Oneupweb, we work hard, we play hard and we enjoy the satisfaction of a job well done. We're seeking talented, driven individuals to fill a variety of new positions created by unprecedented growth over the past year. Check out our open positions including:

● Web Developer
● SEO Project Manager
● PPC Project Manager
● Researcher/Copywriter
● Copywriter
● Marketing/PR Coordinator
● Media Coordinator
● Administrative Assistant
● Graphic Designer

Interested? Attend our career fair on October 22nd from
11am-2pm and 4pm-7pm, held at our global headquarters at 13561 S. West Bayshore Drive in Traverse City. Watch the Careers page at OneUpWeb.com for more details.

A recent study from TNS Media found that while offline advertising expenditures are falling from the first half of 2008, internet display advertising has jumped 8%. Internet display advertising shares important benefits with search advertising, such as targeting and measurability. Elsewhere in the industry, Search Engine Land is reporting that Google is mounting a multifaceted campaign prompting people to register to vote, including a YouTube video and
mobile application.

Hopefully you've seen the new homepage at OneUpWeb.com. As part of our ongoing evolution, we want to know what else we can do differently to better serve you and provide solutions to your needs. What would you like to see on our website?

Oneupweb's Monthly Newsletter—OneUp Low-Down™

Subscribe now to receive timely, informative articles designed for the busy online marketing executive. Every month you'll receive a summary page of the latest issue with a short introduction to each article. With one click you can access a complete article and read it then or download it for later. Visit the OneUp Low-Down™ archive for past issues.

We're currently looking to provide our clients with a network of trustworthy, complimentary service companies to tap into for services that Oneupweb does not offer. In fact, we're so serious about finding the right companies to partner with, we've started a Strategic Partnership Program. To find out more about how you can take advantage of this unique opportunity and provide important benefits to your clients, contact us today.

Things got interesting on September 19, as Oneupweb
celebrated the viral sensation known as Talk Like a Pirate Day. Every employee donned unique Oneupweb-designed t-shirts in honor of the international holiday…and those who didn't were forced to walk the plank.

It's a unique idea that required a unique online marketing campaign—international culinary vacations. By focusing on a strategic natural search engine optimization campaign, Oneupweb has earned their cooking class vacation client hundreds of premium positions for critical keywords. And that's not all:

• Top-ten search engine positions for natural results have increased by more than 6000 percent since the start of
  the campaign.
• Top-thirty search engine positions for natural results have increased by more than 2400 percent.

Look for another Oneupweb case study in next month's issue, or download our Case Study Book today to find out more about what we can do for your business.

It's no secret that millions of consumers—and prospective customers—are hanging out on social networking sites. Integrating social media marketing into your mix, such as marketing on popular social networking sites, may be just the way to reach your target audience this holiday season and beyond. In fact, a whopping 59% of US online retailers who maintain some sort of social networking presence are either on Facebook or MySpace. Find out how to determine which tactics are right for you with Oneupweb's two-part study, The Secrets of Social Media
Marketing Success.

One of the hottest things to cross my desk this week has been reputation management. Countless sad stories have appeared online and in the news about companies that didn't invest in reputation management until they recognized a problem. With the advent of social media, it is more important than ever for business-to-consumer and business-to-business companies to take an active role in monitoring their reputation online. Here are a few things to be on the lookout for:

• Blogs. A blog is a self-published website that is usually written in a journal format. Anyone can have a blog, and unfortunately, there are few laws to protect your company from a blog writer (or reader) voicing their opinion. Blog writers can invite feedback and comments from readers. Often bloggers write good things about your company, but sometimes they may have a negative statement that can be harmful to your business. It's critical to monitor blogs and comments—both good and bad—to understand who is talking about your company, and what they have to say. And this should be done daily—at a minimum.

• Search Results. Are you ranking in the top search engine results pages (SERPs) for your company name and branded keywords? If you're not, then who is? You need to define your company, or someone else will. And you may not like their definition. Don't forget that you can also use search results to prepare an online response for common criticisms.

• Social Networking Groups. What do you know about the different social media and consumer review sites, chat rooms and directories? It's important to get a handle on what's out there, what's being said and where potentially damaging material could appear. It's also good to know where positive things are being said. This will help you identify the right social networks for effective social
  media marketing.

Oneupweb has written an entire white paper dedicated to crisis management. I highly recommend marketing and public relations professionals, no matter the industry or company size, download
and read this.

The pillars of public relations remain the same—it's still about being “honest, thorough and first”—but now it's also about knowing how and where to monitor sentiments about your business.