Broad Match
- A term used by Google in its AdWords branded pay-per-click (PPC) program.(Similar to advanced match used by Yahoo) When a PPC campaign manager specifies a keyword be used in broad match, then his or her ad will appear whenever a Google user types that word into a query. A shoe manufacturer with a very large product offering might use broad match for the word "shoe," and be included in queries for searches like "tennis shoe," "high-heeled shoe" and even "brake shoe." Or the manager could specify "Manolo Blahnik shoes" and the ad would appear for "Manolo Blahnik evening shoes" and "designer shoes Manolo Blahnik."
