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<title>Oneupweb&#x27;s iOM Series &#x3E; Integrated Online Marketing</title>
<link>http://www.oneupweb.com/library/podcasts/</link>
<description>Fresh produce from Oneupweb, a respected leader in Integrated Online Marketing (IOM). This series of informative white papers will include a range of topics about IOM. From pay-per-click (PPC) strategies to the basics of podcasting, online holiday marketing essentials to research-based revelations on the importance of scoring well on search engines, Oneupweb&#x27;s IOM Podcast Series offers vital nourishment to current and would-be online marketers.</description>
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<copyright>&#xA9; 2010 Oneupweb</copyright>
<pubDate>Wed, 13 Dec 2006 14:13:00 -0500</pubDate>
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<itunes:keywords>online marketing articles, whitepaper, online marketing case studies, seo white papers, seo articles, seo case studies, podcasting white paper, paid search whitepapers, marketing research, marketing white paper</itunes:keywords>
<itunes:subtitle>Integrated Online Marketing</itunes:subtitle>
<itunes:summary>Fresh produce from Oneupweb, a respected leader in Integrated Online Marketing (IOM). This series of informative white papers will include a range of topics about IOM. From pay-per-click (PPC) strategies to the basics of podcasting, online holiday marketing essentials to research-based revelations on the importance of scoring well on search engines, Oneupweb&#x27;s IOM Podcast Series offers vital nourishment to current and would-be online marketers.</itunes:summary>
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<title>The Value of Podcasting to Search Marketers</title>
<link>http://www.oneupweb.com/podcasts/iom/value_of_podcasting.mp3</link>
<description>Reveals the new and often overlooked opportunities that podcasting represents for natural optimization and paid search campaigns. If you&#x27;re wondering how podcasting can be part of your search marketing efforts, this podcast should be of particular interest.</description>
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<pubDate>Wed, 13 Dec 2006 14:13:00 -0500</pubDate>
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<itunes:keywords>podcasting, search marketing, natural optimization, online marketing, podcast optimization, podcast marketing</itunes:keywords>
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<itunes:summary>Reveals the new and often overlooked opportunities that podcasting represents for natural optimization and paid search campaigns. If you&#x27;re wondering how podcasting can be part of your search marketing efforts, this podcast should be of particular interest.</itunes:summary>
<itunes:duration>00:23:15</itunes:duration>
<itunes:author>Oneupweb</itunes:author>
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<title>Moving Around the Podcast Cycle</title>
<link>http://www.oneupweb.com/podcasts/iom/podcast_cycle.mov</link>
<description>Our Podcast Cycle walk-through takes viewers step-by-step through the process of creating, launching and tracking a podcast. It&#x27;s designed to take some of the mystery out of the medium that is attracting an audience of 10 million this year and 80 million by 2010.</description>
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<pubDate>Tue, 12 Dec 2006 13:35:00 -0500</pubDate>
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<itunes:keywords>podcasting, podcast promotion, podcast cycle, podcast production, podcast tracking, podcast creation</itunes:keywords>
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<itunes:summary>Our Podcast Cycle walk-through takes viewers step-by-step through the process of creating, launching and tracking a podcast. It&#x27;s designed to take some of the mystery out of the medium that is attracting an audience of 10 million this year and 80 million by 2010.</itunes:summary>
<itunes:duration>00:08:39</itunes:duration>
<itunes:author>Oneupweb</itunes:author>
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<title>Corporate Podcasts - How Long Should They Be?</title>
<link>http://www.oneupweb.com/podcasts/iom/iomseries_corporate_podcasts_how_long.mp3</link>
<description>Four minutes or forty-five minutes &#x2013; what&#x27;s the optimum length for a corporate podcast? Discover some surprising answers in the industry&#x27;s first actual research on the subject. In this podcast white paper Oneupweb looks at what the most successful business podcasters are doing and what you can learn from the experience.</description>
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<pubDate>Mon, 23 Oct 2006 08:44:00 -0400</pubDate>
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<itunes:summary>A Quantitative Look at the Duration of Popular Business Podcasts</itunes:summary>
<itunes:duration>00:10:45</itunes:duration>
<itunes:author>Oneupweb</itunes:author>
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<title>Corporate Podcasting 101 - Part 2</title>
<link>http://www.oneupweb.com/podcasts/iom/iomseries_corporate_podcasting_101_part2.mp3</link>
<description>Corporate Podcasting 101 is a marketing primer for executives offering clear, concise, jargon-free information describing podcast production, marketing, optimization and performance tracking. With this information, marketers will have enough background to see how podcasting can impact their bottom line and what&#x2019;s necessary to produce a podcast series.</description>
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<pubDate>Mon, 18 Sep 2006 16:23:00 -0400</pubDate>
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<itunes:summary>Corporate Podcasting 101 is a podcast marketing primer for executives. Part 2 of a 2 part series.</itunes:summary>
<itunes:duration>18:20</itunes:duration>
<itunes:author>Oneupweb</itunes:author>
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<title>Corporate Podcasting 101 - Part 1</title>
<link>http://www.oneupweb.com/podcasts/iom/iomseries_corporate_podcasting_101_part1.mp3</link>
<description>Corporate Podcasting 101 is a marketing primer for executives offering clear, concise, jargon-free information describing podcast production, marketing, optimization and performance tracking.   With this information, marketers will have enough background to see how podcasting can impact their bottom line and what&#x2019;s necessary to produce a podcast series. </description>
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<pubDate>Fri, 08 Sep 2006 08:28:00 -0400</pubDate>
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<itunes:summary>Corporate Podcasting 101 is a podcast marketing primer for executives. Part 1 of a 2 part series.</itunes:summary>
<itunes:duration>00:22:35</itunes:duration>
<itunes:author>Oneupweb</itunes:author>
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<title>How to Sell SEO Internally</title>
<link>http://www.oneupweb.com/podcasts/iom/sell_seo_internally.mp3</link>
<description>As marketers begin to craft marketing plans, this helpful iOM Series white paper provides tips that will help colleagues understand the benefits of search engine marketing and help you secure appropriate budgets.</description>
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<pubDate>Fri, 18 Aug 2006 07:18:00 -0400</pubDate>
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<itunes:summary>As marketers begin to craft marketing plans, this helpful iOM Series white paper provides tips that will help colleagues understand the benefits of search engine marketing and help you secure appropriate budgets.</itunes:summary>
<itunes:duration>00:09:45</itunes:duration>
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<title>Holiday PPC</title>
<link>http://www.oneupweb.com/podcasts/iom/holiday_ppc.mp3</link>
<description>This next in a series of informative white paper podcasts from Oneupweb, a respected leader in integrated online marketing (iOM), provides retailers with 10 vital questions they need to consider NOW to prepare for the holiday selling season. There are tips, timetables and oft-overlooked details that retailers need to know to prepare themselves, their companies and their pay-per-click (PPC) online marketing campaigns. Valuable summer listening - or any time a plan is coming together.</description>
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<pubDate>Fri, 04 Aug 2006 09:18:00 -0400</pubDate>
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<itunes:duration>00:16:46</itunes:duration>
<itunes:author>Oneupweb</itunes:author>
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<title>Consider Podcasting</title>
<link>http://www.oneupweb.com/podcasts/iom/consider_podcasting.mp3</link>
<description>There&#x27;s a new train roaring through the internet - podcasting. Before you jump on board, download our latest IOM whitepaper podcast entitled Consider Podcasting: A Powerful Addition to Your Integrated Online Marketing Efforts. Discover the opportunities and challenges of this exciting and effective new medium. Get the latest stats, distribution opportunities, production tips and learn how optimized podcasts can improve your website&#x27;s position in the search engines.</description>
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<pubDate>Thu, 06 Jul 2006 09:18:00 -0400</pubDate>
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<itunes:summary>There&#x27;s a new train roaring through the internet - podcasting. Before you jump on board, download our latest IOM whitepaper podcast entitled Consider Podcasting: A Powerful Addition to Your Integrated Online Marketing Efforts. Discover the opportunities and challenges of this exciting and effective new medium. Get the latest stats, distribution opportunities, production tips and learn how optimized podcasts can improve your website&#x27;s position in the search engines.</itunes:summary>
<itunes:duration>00:12:00</itunes:duration>
<itunes:author>Oneupweb</itunes:author>
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<title>Target Google&#x27;s Top Ten to Sell Online</title>
<link>http://www.oneupweb.com/podcasts/iom/google_top_ten.mp3</link>
<description>Oneupweb&#x27;s white paper &#x22;Target Google&#x27;s Top Ten to Sell Online&#x22; is a broad study demonstrating a clear benefit to being listed on the first three pages of Google&#x27;s results and describes even greater sales benefits to being listed on the first page.</description>
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<pubDate>Tue, 13 Jun 2006 09:18:00 -0400</pubDate>
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<itunes:duration>00:22:31</itunes:duration>
<itunes:author>Oneupweb</itunes:author>
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